Insider Tips: Mastering TikTok Consistency for Success
Why do some TikTok creators thrive while others struggle to gain traction? The answer isn’t a secret: TikTok consistency is crucial on any social media platform—especially TikTok. Consistent posting builds recognition, keeps you in the algorithm’s favour, and ultimately leads to success on the platform. This blog will explore optimising your posting schedule, engaging your […]
Exclusive TikTok Live Strategies for Maximising User Engagement
What if we told you TikTok Lives are reshaping how brands connect online? A study by Ipsos found that users on TikTok were 50% more interested in branded LIVE content. —so, the question is, why isn’t your brand going live yet? Stick around, and we’ll tell you why they might just be the future of […]
How Does Social Media Shape the Experience Economy?
Social media marketing is not just a tool but a key driver for the experience economy. Why? Because it shapes how brands connect with customers in unexpected ways. Social media is pivotal in guiding consumer decisions through reviews, facilitating real-time interactions, and building a loyal community. Starbucks and Disney don’t just sell coffee or theme […]
TikTok Trends You Need to Know to Grow Your Following
Are you tired of seeing zero growth on TikTok while others go viral overnight? While some users seem to gain a following quickly, others are left wondering what they’re doing wrong—most of us will blame the algorithm. So, what’s the secret? Staying on top of trends and creating content that resonates with your audience — […]
5 Social Media Marketing Mistakes: The Silent Killers for Travel Brands
Often, travel brands stumble into these five common social media marketing mistakes, which can shake their foundation completely. What’s worse, you might not even realise your brand is making them. Get ready to sidestep these silent killers, ready to sabotage your success on social media. Arm your travel brand with the foresight to prevent these […]
How to Maximise Social Media for Independent Jewellers in 2024
In an era where digital presence is not just an option but a necessity, independent jewellers must leverage the power of social media to stand out in a crowded market. As we step into 2024, the dynamics of social media marketing continue to evolve, offering new and innovative ways to connect with audiences. In collaboration […]
Travel Industry Leaders Interview Series: Will Plummer, CEO, Trust My Group
Our CEO Tom Anderson, met up with Will Plummer, CEO of Trust my group to chat all things travel. Will is a travel & fintech pioneer and all-round nice guy. Read what he had to say here: To start off, could you tell us a little bit about yourself and your journey in the travel […]
A Quick Guide to Starting TikTok SEO
Introduction In the dynamic world of digital marketing, TikTok stands out as a game-changing platform. Its unique algorithm and user base offer unprecedented opportunities for brands to engage with audiences. This extended guide delves deeper into the nuances of TikTok SEO, providing a thorough roadmap for optimizing your content for better visibility and engagement on […]
Everything You Need to Know About TikTok SEO
Introduction In a digital landscape where quick, engaging content is king, TikTok has emerged as a formidable player, challenging even Google in the domain of search. Understanding TikTok SEO is no longer optional for marketers; it’s essential. This guide will explore why TikTok is reshaping the way we think about search and how you can […]
Top 5 Social Media Tips for Jewellery Brands Christmas 2023
As the festive season approaches, jewellery brands are poised to sparkle on social media. Christmas 2023 is set to be more digital than ever, with social media playing a pivotal role in how consumers discover and purchase jewellery. Here’s how to leverage your social media this Christmas season: Summing Up Social media is a powerful […]
