Building Customer Loyalty with Email in the Experience Economy
We all want to build customer loyalty—no surprises there! But let’s be honest: in 2025, those generic “Dear Customer” emails just don’t cut it anymore. Today’s customers expect more—71% of them, in fact, want personalised interactions with brands. And if you don’t deliver? They’ll head straight to your competitors. Email marketing has changed. In today’s […]
How Wellness Email Campaigns Drive Customer Lifetime Value
Email marketing is vital for wellness brands looking to enhance customer retention and drive long-term success. By crafting wellness email campaigns that engage customers, businesses can build strong relationships and increase Customer Lifetime Value (CLV). In this guide, we’ll explore how to effectively use email strategies to boost CLV, drive sales, and keep your wellness […]
Personalised Email Marketing: Maximising Customer Lifetime Value for Luxury Brands
When it comes to luxury brands, customer relationships are everything. The goal isn’t just to get one-time buyers but to build long-lasting, loyal relationships that translate into repeat purchases and a higher customer lifetime value (CLV). Personalised email marketing is one of the most powerful ways to increase this CLV. Personalisation isn’t just a nice-to-have […]
