Email Marketing Policy

Hummingbird is a long-established digital marketing agency that has been creating a hum in the marketing world for almost 20 years. We have to build a reputation based on results and client retention.

Where did you get my email?

Hummingbird has an open policy when it comes to email marketing.

If you have received an email that is unwelcome and you do not wish to receive any further correspondence, please click the unsubscribe link in the email footer. This is one-click only process and an acknowledgement in your browser will confirm your mailing preferences have been adjusted. This will be the last time you hear from us.

The web page you are currently reading is often monitored by a live chat operative, who may offer to remove the email address for you. It is possible for you to request that all recipients at your email domain be suppressed from future marketing and this is something that the live chat agent can arrange.

Why is Hummingbird emailing me?

Hummingbird offers marketing services to businesses of all sizes who own a website and are likely to benefit from increased web traffic. It uses email marketing to attract new clients by using carefully targeted B2B contacts. It represents an efficient way of communicating time sensitive B2b marketing related proposals to selectively targeted businesses.

B2b email marketing has become a common and accepted practice, but we recognize that on occasions it may be untimely or the content potentially irrelevant to your particular needs. It is for these reasons we try to make the process of unsubscribing as easy as possible or by being open to answering questions about how we obtained your email address.

How do I know that I have received a genuine offer and not some kind of scam?

The internet is renowned for dubious email offers and people are often right to be suspicious. However, the email marketing that Hummingbird uses communicates detailed offers, efficiently and within tight timescales. For most of our clients, emailing is their preferred method of communication but if you would rather not hear from us we will stop getting in touch. Our long history of trading and our client base of thousands of businesses should help alleviate some concerns about the authenticity of our offers.

Does the GDPR mean businesses needs consent for marketing?

Consent is not always needed for B2B email marketing. Consent is one lawful basis for processing, but there are alternatives. In particular, businesses may be able to rely on ‘legitimate interests’ to justify business marketing.

What is Hummingbird policy regarding emailing?

We recognise that nobody wants to be bombarded with emails so it is for that reason that we have a self-imposed limit of not emailing prospective clients any more frequently than every six weeks. We will only send an email if there is something appropriate to get in touch about and we always try to vary our emailing. For example, if we have contacted you regarding on online banner opportunity on a leading website previously, we will wait at least six weeks and consider mailing if there is something more targeted to your market. Our services are of appeal to businesses of all sizes, across a variety of industry sectors. Irrespective primarily targeted at small businesses, on limited budgets looking to increase traffic through their websites.

I do not agree with Hummingbird email marketing policy, how do I complain?

Please contact us and we’ll be happy to help.