How to Build a Social Media Strategy for Restaurants That Works
In hospitality, a great menu isn’t always enough—if no one knows about it, tables stay empty. That’s why a solid social media strategy for restaurants is crucial. It’s not just about food photos; it’s about building awareness, filling seats, and creating a trustworthy online presence. With the right approach, social media can turn casual scrollers […]
Hospitality Marketing Strategies for Seasonal Success
If there’s one thing the hospitality industry does best, it’s making people feel something — warmth, comfort, delight, a craving for one more cocktail. But when it comes to marketing hospitality? That’s where strategy makes the difference between a half-empty dining room and a fully booked weekend retreat. At Hummingbird, we help hospitality brands level […]
What Are the Best Social Media Strategies for Hospitality in 2025?
Scroll past or stop and book? In 2025, that’s the split-second decision your future guests are making. And if your hotel or restaurant isn’t showing up in their feed — and showing up well — you’re not just losing likes. You’re losing bookings. The hospitality world is as competitive as ever, but here’s the upside: […]
How to Boost Hotel Bookings Through Emails
Hotel Email Marketing Strategies That Drive Bookings in 2025 Email marketing delivers exceptional ROI for hotels—£36 return per £1 invested—whilst providing direct communication channels reaching guests without third-party platform dependencies or commission fees. Generic, untargeted email campaigns achieve minimal engagement and conversions, with 67% deleted unread, whilst strategic, personalised approaches consistently drive direct bookings, build […]
Hotel Social Media Mistakes Killing Bookings (Avoid These 2026)
8 Hotel Social Media Mistakes That Damage Bookings and How to Fix Them Social media mistakes cost hospitality businesses an average of 23% in potential bookings annually through damaged reputation, lost engagement opportunities, and weakened brand trust. Whilst social media provides hotels unprecedented opportunities for direct guest engagement, brand building, and booking conversion, mismanagement creates […]
Hotel Storytelling Marketing: Create Emotional Guest Connections
Storytelling: it’s not just for bedtime. In hotel marketing, crafting compelling narratives is the key to capturing guests’ hearts and bookings. It’s all about getting them to imagine they’re at your hotel. By utilising the power of storytelling in hotel marketing, you can create an emotional connection with potential guests, differentiate your hotel from the […]
5 Essential Content Ideas for Your Hotel’s Social Media Strategy
Social media is a powerful tool for hotels to attract and engage potential guests. But with so much noise and competition, it can be challenging to stand out and drive actual bookings. That’s where these 5 proven social media content ideas come in. From showcasing stunning visuals to partnerships with content creators, these strategies are […]
The Basics of Instagram Marketing in Hospitality
You probably already know that Instagram is where it’s at. Whether you’re scrolling for travel inspo or snapping pics of your brunch, this platform is the ultimate playground for visual storytelling. But how can hotels and restaurants make the most out of it? Here are the basics of Instagram marketing to turn those double-taps into […]
3 Content Marketing Strategies for Hotels in 2024
Hotel User-Generated Content: Proven Strategies That Drive Bookings Hotel user-generated content (UGC) encompasses guest-created photos, videos, reviews, and social media posts documenting authentic hotel experiences that influence booking decisions far more effectively than traditional branded marketing. Guest-created content achieves 2.4x higher authenticity ratings than professionally produced hotel imagery, with 92% of travellers trusting UGC more […]
4 Instagram Marketing Tips for Hotels and Restaurants
Are you making the most of Instagram? Mastering Instagram marketing is crucial for hotels and restaurants in today’s competitive hospitality industry. Whether you want to entice potential guests with delectable cuisine or flaunt the stunning features of your hotel, Instagram presents unmatched avenues to engage with your audience and boost reservations. This all-encompassing guide will […]