The Easiest Way to Master TikTok in 7 Steps

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Want to boost your TikTok engagement and become a master in just seven steps?

You’re in the right place. This guide will show you exactly how to create captivating content, crack the TikTok algorithm, and grow your following. 

We’ll cover everything from crafting snappy videos to leveraging trends and collaborating with other creators. 

So grab your phone, and let’s dive into mastering TikTok in 7 simple steps!

7 TikTok Content Creation Tips to Maximise Engagement

1. Create short, snappy, and engaging videos

Focus on the first 3 seconds to grab attention

It’s challenging for most of us to keep up with the pace of TikTok. What’s trending this week may not be trending next week.

You have just a few seconds to capture your audience’s attention. Make those first 3 seconds count by starting with a strong hook. This could be an intriguing question, a bold statement, or a visually striking scene. The initial hook should immediately draw viewers in and make them want to keep watching. Think about what makes you stop the scroll!  

For example, you no longer need to start your videos with a generic introduction like “Hey guys, welcome to my TikTok.” It’s not YouTube! Try something more engaging like “Want to know the secret to doubling your TikTok followers in a week?” This immediately piques the viewer’s interest and encourages them to stick around for the rest of your content.

Keep videos short

The typical TikTok user has a short attention span, so keeping your videos concise and to the point is crucial. Aim for videos under 60 seconds; this is the sweet spot for maximising engagement and view completion rates. If you have a longer message, consider breaking it up into a series of shorter videos to keep your audience engaged. Posting more content increases your chances of appearing on the “For You” page (FYP), as it teaches the algorithm which users to show your content to next.

However, if you want to monetise from your TikTok platform, videos must be over 60 seconds long. It really depends on your goal. Do you want to monetise from your videos, or do you want to create short, snappy videos for brand awareness?

Regardless of time, when planning your content, focus on delivering your key message or story within the first 30 seconds, as this is when most viewers will decide whether to keep watching or scroll to the next video. Use the remaining time to reinforce your message, add a call-to-action, or provide additional value to your viewers.

Use trending sounds and music

Music plays a significant role in TikTok’s culture, with many videos going viral due to their catchy soundtracks. To increase your chances of success, incorporate trending sounds and music into your content. When selecting a sound, you can see how many times that sound has been used in a video. But remember, avoid sounds that have been overused!

Choosing a sound for TikTok

2. Use trending hashtags

Research trending hashtags

Hashtags are a powerful tool for increasing your reach and discoverability on TikTok. You can expose your content to a wider audience and gain new followers by including relevant, trending hashtags in your video descriptions. Use TikTok Creative Center to browse the trending hashtags and sounds.

TikTok Creative Center

When using hashtags, be sure to select ones that are relevant to your content and target audience. Using irrelevant or overly broad hashtags may attract low-quality views and hurt your engagement rates.

Crack the TikTok Algorithm

3. Post consistently at optimal times

Consistency is key when it comes to cracking the TikTok algorithm. According to Adobe, ‘the ideal posting frequency for TikTok is one to three times per day.’ Posting more increases your chances of appearing on the FYP, boosting your reach. By posting 1-3 times per day, you maintain a steady presence on the platform and give your content more opportunities to be seen by your target audience.

To determine the best posting times for your account, look into your TikTok analytics. Look for patterns in user engagement, such as likes, comments, and shares, to identify when your followers are most active. Once you’ve pinpointed these optimal times, create a posting schedule and stick to it religiously.

TikTok Video Analytics

Tips for maintaining a consistent posting schedule

  • Use a content calendar to plan your posts in advance
  • Batch-create your TikTok videos to save time and ensure a steady content supply
  • Set reminders or use scheduling tools to stay on track with your posting times

4. Optimise your captions and hashtags

Your TikTok captions and hashtags are vital in helping the algorithm understand and categorise your content. Write engaging, descriptive captions that accurately reflect the subject matter of your videos. Incorporate relevant keywords naturally within your captions to improve discoverability. It’s all about TikTok SEO! 

When it comes to hashtags, less is more. Focus on using 3-5 highly targeted, niche-specific hashtags per post. Research popular hashtags within your industry or niche, and consider creating a branded hashtag to encourage user-generated content.

Crafting compelling calls-to-action

End your captions with a clear call-to-action (CTA) to encourage viewer engagement. Some effective CTAs include:

  • Asking viewers to like, comment, share or save your video
  • Prompting users to follow your account for more content
  • Directing viewers to click the link in your bio for additional resources or offers

5. Encourage user engagement

The TikTok algorithm prioritises content that sparks user engagement. To signal the algorithm and expand your reach, actively encourage interaction with your videos.

One effective strategy is to incorporate questions into your video content—it’s a great way to get people to comment on, like, and share your content. 

Responding to comments is another crucial aspect of encouraging engagement. Respond to viewer questions and continue the conversation in the comments section. This shows the algorithm that your content is valuable and engaging.

Grow Your TikTok Following

6. Cross-promote your TikTok on other platforms

Sharing your TikTok content on other social media platforms is a powerful way to attract new followers. Start by posting your TikTok videos on Instagram, YouTube Shorts, and Facebook Reels. This allows your existing followers on these platforms to discover your TikTok account and engage with your content.

Also, consider embedding your TikTok videos in your blog posts or website. This not only adds an interactive element to your site but also encourages visitors to follow you on TikTok for more engaging content. Don’t forget to include a clear call to action directing your audience to follow you on TikTok for exclusive content and updates.

7. Collaborate with other TikTok creators

Collaborating with other TikTok creators is an effective way to expose your content to new audiences and gain more followers. The basic rules are the same! Collaborating with influencers and content creators is important to tap into new audiences, regardless of the social media platform. 

Start by reaching out to creators in your niche with a similar target audience. Propose collaboration ideas that would benefit both of your audiences. Then get creative!


Influencers or content creators? 🤔🤳 Don’t miss out on tomorrow’s episode of the Horizon by Hummingbird podcast, where Chloe and Tom jump into part 2 of Marketing Mistakes to Avoid. 🙅 Dropping tomorrow at 4pm. 🎧 #marketingmistakes #horizonpodcast #marketingpodcast #marketingadvice

♬ original sound – Hummingbird Agency


TikTok’s unique features, engaging content, and massive user base make it a powerful platform for growing your brand. You can skyrocket your engagement and reach by creating short, snappy videos, participating in trends, and collaborating with other creators.

Mastering TikTok opens up a world of opportunities for your business. Increased brand awareness, higher engagement rates, and the potential to drive traffic and sales are just a few of the benefits you can expect. Is TikTok Shop an option for your brand? Where e-commerce meets social media. 

Experiment with different types of content, analyse your metrics, and continuously refine your approach to maximise your success. You must keep up with the never-ending trends and algorithm changes and adapt accordingly. Don’t take your eye off the ball! 

Which TikTok tips will you try first to grow your brand on the platform?

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