Your Guide to Social Media Contests and Giveaways
For those looking to up their social media game, join the ranks of brands that are not just creating noise but sparking interest with contests and giveaways. Gone are the days when a handful of hashtags and emojis sufficed. Contests and giveaways are a great way to open up many opportunities. Striking the perfect balance […]
How to Run Successful Paid Advertising Campaigns for Your Hotel
Did you know that Hotel advertising spending escalates each year —competition is fierce! In the hospitality industry, implementing innovative and successful paid advertising campaigns can significantly boost your hotel’s reputation and help increase bookings. Rather than sticking to conventional ‘pay-to-display’ methods, it’s time to innovate and reimagine your approach to hotel advertising. This guide will […]
TikTok SEO for Travel Brands: A Unique Approach
Your next viral vacation video may already be in your TikTok drafts, waiting to catch the SEO wave that could catapult it to trending status. With the correct strategies, travel brands can significantly leverage TikTok SEO to outperform traditional SEO methods. Remember that captivating clip you saw of the Northern Lights, shot by a travel […]
5 Common PPC Ad Mistakes Travel Brands Make and How to Avoid Them
There’s no doubt that Pay-per-click (PPC) advertising is crucial for travel brands to reach their audience and boost sales. It’s just one of the many strategies travel businesses can use to increase conversion rates and secure those bookings. In the travel industry, where bookings and leads can be unpredictable, using PPC effectively is essential. Continue […]
2024’s Ultimate Guide to Social Media Marketing for the Travel Industry: Trends You Can’t Ignore
Introduction Navigating social media in 2024 for the travel industry is like exploring a sprawling, bustling, multilingual metropolis without a map. You know there’s treasure to be unearthed, but how exactly do you find it in this ever-changing landscape? In this metropolis, an image of a sunrise over the Grand Canyon might generate retweets in […]
Digital Marketing for Travel: The Game-Changing Strategies You Need to Know (Insider Tips Included)
Introduction Digital marketing – it’s the compass that points your travel business towards success in today’s wired world. In the online journey where you’re competing with a bustling crowd of competitors, thriving is no longer about just being seen. It’s carving out a space that entices, engages, and retains potential globetrotters. Imagine, then, you’re Captain […]
Expert’s Take on Performance Marketing in Travel: 10 Years of Industry Experience Unveiled
Introduction Decoding the world of performance marketing in travel is akin to standing at the rim of the Grand Canyon for the first time – the vast, expansive view can leave one breathless with its complexity and depth. Yet, like a seasoned hiker navigating the twists and turns of the canyon’s trails, I’ve spent a […]
How to Maximise Social Media for Independent Jewellers in 2024
In an era where digital presence is not just an option but a necessity, independent jewellers must leverage the power of social media to stand out in a crowded market. As we step into 2024, the dynamics of social media marketing continue to evolve, offering new and innovative ways to connect with audiences. In collaboration […]
How to Work with an Agency to Maximise Results
Introduction In today’s fast-paced digital world, partnering with a marketing agency can be a game-changer for your business. But to truly reap the benefits, it’s crucial to understand how to work effectively with your chosen agency. This guide provides essential strategies for maximising results through a productive agency partnership. Setting Clear Goals and Expectations Define […]
Travel Industry Leaders Interview Series: Will Plummer, CEO, Trust My Group
Our CEO Tom Anderson, met up with Will Plummer, CEO of Trust my group to chat all things travel. Will is a travel & fintech pioneer and all-round nice guy. Read what he had to say here: To start off, could you tell us a little bit about yourself and your journey in the travel […]
