When it comes to driving visitors to your website, on-page SEO plays a huge role. After all, the vast majority of people will find your site through a search engine. Here are our five ways to improve your on-page SEO – making it easier than ever for visitors to find your website.
If you want to drive people to your website, you will need to ensure that your on-page SEO (search engine optimization) is perfect. If yours isn’t currently at the level that you would like, there are some things that you can do to give it a boost:
Web Architecture
Web architecture refers to how a page is structured. The architecture of the site will determine how Google robots read your content as well as the way your visitors navigate your site.
By dividing your content into categories and subcategories, it makes it easier for Google to index your site and more likely that it appears in search results.
Meta Title
Along with the URL, the title tag is one of the most important elements of on-page SEO.
Optimizing the title isn’t just for SEO purposes. It’s also important because it encourages users to click. Try to keep your title less than 60 characters – otherwise, Google will cut it and it will look aesthetically bad.
Best practices are to place a single title per page with your keywords at the beginning.
Meta Description
The meta description doesn’t affect your page rank, but it is important because it gets visitors to click. It’s an indirect SEO factor.
Google won’t index the words in your meta description (Google sometimes shows the first words of the article instead of the description), but it is essential to enrich the snippet that appears in the search results.
The Content
Once you’ve chosen your keywords, you can start creating content. Keep things clear, to the point, and related to your keywords.
Creating good content gets people sharing and downloading. It also encourages interaction, which means more visits and new customers.
Internal Links
Placing internal links throughout your site creates link juice, which transmits authority to all of your pages. The added authority boosts your ranking, which should increase traffic to your site. And visitors will stay longer because they’ll be busy clicking through the links.
Just be sure that all internal links go to a working page. Don’t leave links that redirect to broken pages.
