How Wellness Brands Can Partner with TikTok Influencers
The age of wellness brands ignoring TikTok influencers is over; partnering with the right creators is now crucial. Around 61% of marketers use TikTok to work with influencers and creators and so should you! Understanding how wellness brands can leverage TikTok influencers can massively boost your reach and impact. Effective collaboration requires more than just […]
How Does Social Media Shape the Experience Economy?
Social media marketing is not just a tool but a key driver for the experience economy. Why? Because it shapes how brands connect with customers in unexpected ways. Social media is pivotal in guiding consumer decisions through reviews, facilitating real-time interactions, and building a loyal community. Starbucks and Disney don’t just sell coffee or theme […]
TikTok Trends You Need to Know to Grow Your Following
Are you tired of seeing zero growth on TikTok while others go viral overnight? While some users seem to gain a following quickly, others are left wondering what they’re doing wrong—most of us will blame the algorithm. So, what’s the secret? Staying on top of trends and creating content that resonates with your audience — […]
How to Utilise Pinterest for Effective Wellness Marketing
Is it time to change up your wellness marketing strategy? Pinterest is a fantastic platform for health and wellness brands aiming to boost their online presence. With more than 500 million active users, it’s a great place to connect with your audience and bring more visitors to your website. But with so many pins and […]
Cross-Promotion Tactics for Travel Marketers
If you’re looking to increase your travel brand’s reach and revenue, cross-promotion could be the ingredient you’re missing from your digital marketing strategy. It’s essentially when brands team up to market to each other’s customers. Think Scrub Daddy X Crocs, where the cleaning brand created a custom Crocs sponge, or Heinz teaming up with Marvel’s […]
3 Strategies for Repurposing Wellness Content
Struggling to keep your wellness content fresh and engaging? What if we told you that the key to improving your marketing impact lies in the content you’ve already created? That’s right. By repurposing your existing health and wellness content, you can save time, expand your reach, and drive better results—without starting from scratch. In this […]
