Exclusive TikTok Live Strategies for Maximising User Engagement
What if we told you TikTok Lives are reshaping how brands connect online? A study by Ipsos found that users on TikTok were 50% more interested in branded LIVE content. —so, the question is, why isn’t your brand going live yet? Stick around, and we’ll tell you why they might just be the future of […]
Is TikTok Shop for Jewellery Brands Worth It?
TikTok Shop has become an essential platform for jewellery brands looking to increase their online sales significantly. Take, for example, the success of well-known brand Bohomoon or even smaller names like Vinx of London on TikTok Shop. With a massive user base focused on fashion and trends, jewellery fits right in! Believe your brand has […]
How to Boost Hotel Bookings Through Emails
Tired of seeing your hotel’s email campaigns ignored? Or worse, deleted? You’re not alone. Email marketing is one of the most powerful tools to boost hotel bookings—when done right. But generic, uninspired emails? They don’t cut it anymore. Imagine sending emails that actually excite your audience, fill up your rooms, and build guest loyalty at […]
How to Craft High-Converting Health and Wellness Content
Are you looking to create health and wellness content that educates and drives action? You’ve come to the right place. In this guide, we’ll walk you through the essential steps to craft compelling health and wellness content that truly resonates with your audience. Whether your goal is to enhance engagement, grow your follower base, or […]
Social Media Mistakes to Avoid in the Hospitality Industry
Social media has become an indispensable tool for engaging with customers, building brand loyalty, and driving sales for any brand. However, just as it can be a powerful asset, it can also become a liability if not managed correctly. As a digital marketing agency, we’ve seen firsthand the impact that social media can have on […]
7 Common Email Marketing Mistakes Travel Agencies Make
Email marketing is still one of the best ways for travel agencies to connect with customers and boost bookings, but it’s easy to make some common mistakes along the way. If you’re not careful, you might end up sending generic content or neglecting to segment your email lists, which can lead to low open rates, […]
Event Promotion: The Power of Email Marketing
Planning an event? Email marketing can be your best friend for event promotion. It’s a fantastic way to connect directly with your audience, ensuring they don’t miss out on your offering. In fact, email marketing delivers 174% more conversions than social media, so it’s worth your attention. In this guide, we’ll show you how to […]
The Essential Guide to Digital Marketing for Hotels
Welcome to “The Essential Guide to Digital Marketing for Hotels in 2024”! If you’re looking to improve your hotel’s digital presence and attract more guests, you’ve come to the right place. In this comprehensive guide, we’ll explore the latest strategies to ensure your hotel stands out in a crowded online marketplace. We’ll take it right […]
A Guide to Influencer Marketing for Events
Need help filling seats at your upcoming event? You’re not alone. Grabbing your target audience’s attention is not always as easy as it seems. But what if there was a way to tap into a network of trusted voices ready to spread the word about your event to their engaged followers? Enter influencer marketing for […]
The Power of Storytelling in Hotel Marketing
Storytelling: it’s not just for bedtime. In hotel marketing, crafting compelling narratives is the key to capturing guests’ hearts and bookings. It’s all about getting them to imagine they’re at your hotel. By utilising the power of storytelling in hotel marketing, you can create an emotional connection with potential guests, differentiate your hotel from the […]
