Your Personal Guide to Travel Influencer Marketing
In this day and age, hooking influencers into your marketing strategy isn’t just brilliant—it’s non-negotiable. Every day, influencers churn out content on multiple social media platforms, reaching millions of people. But approach it wrong; you might be more lost than a rookie backpacker. This guide explores the intricacies of travel influencer marketing, discovering the dos […]
6 Web Design Mistakes That Are Costing Your Hotel Business
Your hotel’s online presence is your digital lobby—a welcoming space that entices guests to step inside and explore further. Just as a dirty room or a rude receptionist can deter guests from staying at your hotel, web design mistakes can have a similarly negative impact on your hotel’s profitability and reputation. Guests no longer tolerate […]
5 Video Marketing Ideas for Your Wellness Brand
We live in digital clutter! Let’s face it, it takes a lot of work to make your videos stand out from the crowd these days. What will it take to get people to stop scrolling and invest their time in watching your video? Consider this: Around 300 hours of video content flood YouTube alone every […]
Your Ultimate Guide to Affiliate Marketing for Travel Businesses
Standing out amidst the competition in the travel industry requires many innovative strategies. Enter affiliate marketing, a game-changer in how travel brands connect with their audience. Influencers, content creators, and niche websites – this is who travel brands need to partner with to boost their brand visibility exponentially. Affiliate marketing plays a crucial role in […]
User-Generated Content: Unlocking Your Hotel’s Marketing Potential
Forget the cookie-cutter marketing strategies of the past; embracing user-generated content might be your hotel’s untapped goldmine. In a world where over 1.8 billion digital photos are uploaded daily, the potency of user-generated content in the hospitality industry must be noticed. Primed and brimming with authenticity and trust, these nuggets of genuine interaction offer a […]
The Do’s and Don’ts of Content Marketing for Travel Brands
Navigating the terrain of content marketing for travel brands is a journey many take, but not without the occasional campaign flopping and some mistakes along the way. Let’s be honest; this is just the nature of marketing. Sure, the vision is there —dream exotic destinations captured in glossy images, bucket-list adventures narrated in captivating words. […]
Crafting a Winning Social Media Strategy for Health and Wellness Brands
So, you have a business within the health and wellness industry, but you need to learn how to get noticed on social media. There’s no arguing that standing out from the crowd on social media is challenging. Competition is rife; it’s hard to keep up with trends, and getting people to stop scrolling and notice […]
5 Marketing Mistakes You Cannot Afford to Make
Introduction: Everyone knows just how relentless the Marketing Industry can be. Each decision you make holds the potential to create or break your brand. Am I making the right decision? Am I keeping tabs on everything? It’s easy enough to make a few mistakes here or there. Continue reading to unveil five marketing mistakes you […]
Top 3 Marketing Metrics Driving Success in the Travel Industry
Introduction Let’s face it, creativity isn’t the only part of the equation when it comes to travel marketing. To truly stay ahead in this bustling industry requires a combination of innovative ideas, strategic insights, and data-driven decision-making. This is where marketing analytics comes into play. What metrics should I track for marketing success? What is […]
Use Instagram Stories in Your Social Media Strategy
In our last blog post, we outlined some useful tools that are beneficial to your social media presence. We wanted to expand on these tools and demonstrate their worth, starting with Instagram Stories.
