Crafting a Winning Social Media Strategy for Health and Wellness Brands

So, you have a business within the health and wellness industry, but you need to learn how to get noticed on social media. There’s no arguing that standing out from the crowd on social media is challenging. Competition is rife; it’s hard to keep up with trends, and getting people to stop scrolling and notice […]

5 Marketing Mistakes You Cannot Afford to Make

Introduction:  Everyone knows just how relentless the Marketing Industry can be. Each decision you make holds the potential to create or break your brand. Am I making the right decision? Am I keeping tabs on everything? It’s easy enough to make a few mistakes here or there. Continue reading to unveil five marketing mistakes you […]

Top 3 Marketing Metrics Driving Success in the Travel Industry

Introduction Let’s face it, creativity isn’t the only part of the equation when it comes to travel marketing. To truly stay ahead in this bustling industry requires a combination of innovative ideas, strategic insights, and data-driven decision-making. This is where marketing analytics comes into play.  What metrics should I track for marketing success? What is […]

Why a Social Media Presence Benefits Businesses

As a society, we are hooked on social media. There are 3.499 billion active social media users and on average people have 7.6 different social media accounts. It is important to remember that our collective love of social media is not a bad thing; social media has many benefits.

Key Components to a Good Content Marketing Strategy

Content marketing comes with its challenges. There is always more that you want to learn and more that you want to implement in your content marketing strategy. Occasionally this results in losing sight of the bigger picture. The thing is, there is always more to learn. You don’t reach the end of content marketing. We thought that we’d have a look at the fundamental components of content marketing that makes it so successful.

Creating the Best Visual Content for Instagram

You probably know by now that Instagram is a big deal. A whopping one billion people use it every month, and 500 million people use it every day. Instagram is an asset for businesses as 200 million users visit at least one business account every day. The platform is approaching its 10th anniversary, and the […]

Is Pinterest Included in your Social Media Strategy?

Pinterest’s useful features and it’s growing popularity make it an essential tool that should be utilised in your social media marketing strategy.  During the quarter ending in June, Pinterest boasted 300 million active users a month, a 30% rise compared to the previous quarter. Pinterest users have pinned 175 billion items on 3 billion virtual […]

Ways to use Numbers in your Copywriting

Rules about writing abound. For a start, there are all of the spelling and grammar rules to learn and abide by. Then there are the style guides covering everything from numbers to the correct way to write “wifi”. The common rules regarding numbers are: •    Never start a sentence with a numeral •    Write out […]