The wellness industry is booming, and your brand wants a piece of that juicy, kale-infused pie, right? Whether you’re selling yoga mats, organic skincare, or mindfulness courses, getting your brand noticed surrounded by a bunch of feel-good competitors can feel like trying to meditate in the middle of a concert. But fear not—when it comes to wellness marketing strategies, we can help you rise above the noise and build a loyal community of customers.
Let’s discuss the five essential wellness marketing strategies that will make your brand stand out and get you a few followers (or, better yet, loyal customers!).
1. Authenticity Over Perfection: Why It Works
Do you know what feels more refreshing than a green smoothie? Authenticity. In the wellness world, people are over fake smiles and cookie-cutter influencer endorsements. Your audience craves realness. They want to connect with your brand on a deeper level—because wellness is personal. When you stay authentic, you’ll find people who genuinely relate. It’s all about being relatable—that’s how you create a loyal, engaged community.
So, how do you perfect this wellness marketing strategy? Start by being honest and transparent. Share the story behind your brand, your values, and your mission. Don’t just tell them why your products are great—show them. Share behind-the-scenes looks at how your products are made, or highlight customer success stories that prove your brand is the real deal.
Pro tip: People are more likely to share their favourite wellness products when they feel like they’re supporting a brand with a genuine mission. So, let your authenticity shine through in every piece of content you create.
Wild Dose: A Masterclass in Authenticity
Wild Dose is a perfect example of a brand doing authenticity right. They’ve built their reputation by showing their real selves, and it’s working wonders. Rather than polished, perfectly curated content, Wild Dose shares behind-the-scenes glimpses into their warehouse—mistakes and all! This isn’t staged content; it’s the raw, unfiltered reality of running a business, which adds a humorous touch and makes it incredibly relatable. Even their employees are part of the brand story with Employee Generated Content (EGC), showcasing the real people behind the brand.
What makes Wild Dose even more authentic is how they partner with micro-influencers and content creators on TikTok, who get paid on commission to promote their products or share honest reviews. These aren’t the usual scripted sales pitches; these creators are just living their everyday lives, organically featuring Wild Dose in their content. And it works. The addition of TikTok Shop links makes it easy for followers to shop directly, creating a seamless experience that feels natural and personal.
Wild Dose’s approach is simple: show your true self, share the reality of running a business, and trust that your audience will appreciate the honesty. It’s that kind of authenticity that drives connection and sales.
2. Content That Inspires (and Informs)
Let’s talk about content. But not just any content—content that actually works. In the wellness space, your audience is always looking to improve their lives, whether it’s through better sleep, less stress, or healthier eating. That means your content needs to be a blend of inspiring and educational.
Incorporate marketing strategies like blog posts, ebooks, and social media content that answer the burning questions your customers have. What’s the best skincare routine for acne-prone skin? What’s the best morning routine for better energy? Your content should solve problems while empowering people to live their best lives.
Pro tip: Use SEO to make sure your content reaches the right people. Optimise your content with keywords like “best wellness routines,” “healthy lifestyle tips,” or “natural skincare” to ensure people find your content when they need it most. And remember, this applies not only to blog posts and your website but also to your social media—social SEO is just as important.
Dr. Sam’s Skincare: Informing and Engaging with Expertise
Dr. Sam’s Skincare is a great example of using content to educate and inspire. They consistently post informative videos on TikTok, hosted by Dr Sam herself, which is a fantastic way to show real expertise in the skincare world. These videos don’t just talk about products; they educate their audience on the importance of proper skincare routines, tapping into trending content to stay relevant and top of mind on TikTok.
Dr. Sam’s also uses social proof to build trust. They share customer success stories, showing real results from actual users. This isn’t just about pushing products—it’s about demonstrating how their products can improve skin and inspiring and empowering people to achieve the same results. It’s content that’s both educational and motivational, proving that skincare can be a transformative journey.
3. Social Media That Feels Like a Tribe
Let’s face it: social media is where it all happens. Whether it’s Instagram, TikTok, or Pinterest, your social platforms are the front door to your brand’s universe. It’s not just about posting pretty pictures of green juices (though we all love a good kale shot); it’s about building a community that feels connected, supported, and inspired.
When it comes to wellness marketing strategies on social, go beyond the traditional product shots. Share wellness tips, run challenges (like a 30-day meditation challenge), or feature customer testimonials. Create a space where your followers can engage with each other, ask questions, and celebrate their progress.
Pro tip: Don’t be afraid to have a little fun with your social media. A healthy dose of humour mixed with educational content is the perfect recipe for shareable posts.
Influencer Content Done Right
Just like Bloom Nutrition, partnering with influencers—big and small—can elevate your brand. But the key is to do it authentically. For example, well-known TikToker Summer Fox is a Bloom Nutrition Partner, but her content isn’t solely focused on promoting Bloom products. Instead, she naturally integrates the Bloom Green Powder into her everyday life, chatting with her audience about personal topics while subtly showcasing the product. It doesn’t feel like a sales pitch—it feels like genuine, relatable content. And that’s what makes it work.
Pro tip: Don’t force the product into your influencer partnerships. Let your influencers create authentic content that resonates with their followers while casually introducing your brand.
4. PPC Advertising for Wellness Brands: Get Your Brand in Front of the Right Audience
Now, let’s talk about one of the most powerful wellness marketing strategies out there: Pay-Per-Click (PPC) advertising. PPC allows you to target customers at the right time with laser precision. Whether you’re running ads on Google, Facebook, Instagram or TikTok, this strategy helps you show up when your potential customers are actively searching for wellness products.
PPC gives your brand a competitive edge by ensuring it’s visible to people who are already interested in your niche—whether they’re looking for yoga classes, stress relief products, or healthier eating options.
Pro tip: Optimise your PPC campaigns by targeting specific wellness-related keywords and setting up remarketing campaigns. This way, you can re-engage visitors who showed interest but didn’t make a purchase.
5. Email Marketing That’s More Than Just a Sales Pitch
Finally, let’s talk about everyone’s favourite marketing tool: email. If you only send emails when you have a sale, you’re missing out on a goldmine. Email marketing is one of the most potent wellness marketing strategies when done right.
Instead of bombarding your subscribers with constant sales pitches, offer value. Share wellness tips, personalised product recommendations, and exclusive content that nurtures your community. If your emails provide something helpful or inspiring, your subscribers will look forward to hearing from you (and may even click on that next big offer).
Pro tip: Use segmentation to send tailored emails. Segment your list based on customer behaviour—such as first-time buyers, loyal customers, or cart abandoners—to ensure your messages are always relevant.
Conclusion: Put These Wellness Marketing Strategies to Work!
Now that you’ve got the wellness marketing strategies that can take your brand to the next level, it’s time to put them into action. Remember: building a successful wellness brand takes time, consistency, and a whole lot of authenticity. But with the right approach, your brand can create a loyal, engaged community that buys from you and believes in you.
So, grab your green juice, put on your favourite playlist, and get to work. Your brand’s wellness journey is just beginning—and we’re here to help you every step of the way.
If you’re ready to make it happen, the Hummingbird team is here to help. We specialise in crafting tailored wellness marketing strategies that connect, inspire, and convert. Get in touch with us today!
Recommended read: TikTok Marketing Strategy for Health & Wellness Brands
