“Smiths developed skills as coffee roasters for over 80 years. They roast small and large batches daily, developing unique flavours for each roast. Smiths believe “Fresh is Best”, so all their roasting and packing is done to order. This way, the coffee you select is always the freshest when you receive it.”
It smells like success…
Smiths wanted everyone to wake up and smell their coffee, so they approached us looking for a strategy to get their brand in front of people and get audiences supporting smaller, independent coffee roasters over the most corporate brands.
How we did it.
This one was a no-brainer because coffee fuels us 99% of the time as marketers. The social team knew exactly how to reach the right audience looking for their perfect caffeine fix – they compiled content and social strategy via paid social campaigns targeting coffee lovers far and wide. This, in turn, drove followers to Smiths and kept their current customer’s craving more.