Equigrow

Equigrow we produce and supply ready-to-use, peat free, nutrient rich soil conditioners and compost, trading and selling to wholesalers, retailers and independent customers.

How we helped Equigrow grow online.

Equigrow is an online produce and supply ready-to-use, peat free, nutrient rich soil conditioners and compost, trading and selling to wholesalers, retailers and independent customers. We aim to cater to and meet the diverse needs of all our valued customers, big and small, accommodating the quantity and delivery you require at affordable prices.

273%

Increase in Revenue

In just three months, we helped Equigrow.co.uk increase their revenue by a whopping 273%. This impressive growth was achieved by leveraging the power of PPC & Social Media Remarketing to engage with their target audience.

175%

Increase in Engagement

Equigrow.co.uk saw a 145% increase in engagement on their social media channels thanks to our social media strategy. By focusing on creating engaging content and fostering a sense of community amongst their followers, we were able to drive more likes, comments, and shares on their posts.

525k

Monthly Organic Engagement

Our strategy helped Equigrow.co.uk achieve a staggering 525k million monthly organic engagements on social media. By consistently posting high-quality content and engaging with their followers, we were able to create a highly engaged and loyal audience.

Web Design.

The website was revamped and restructured, using strong imagery and video to showcase the high-quality products on offer with room to increase as the product range expands. At the time they approached us, they had an existing website, but this was outdated and underwhelming. As the business grows from strength to strength it required a stronger online presence and something that had improved CRO to drive conversions. It is now a vibrant, colourful representation of the business and the unique products Equigrow supply. It is highly visually appealing, easy to navigate, and packed with interesting information.

Challenge.

Equigrow was a fast-growing e-commerce business that sells high-quality horse care products online. However, the company’s website was outdated, with poor user experience (UX) and navigation, which resulted in low conversion rates and low engagement on social media. Equigrow approached us with the challenge of improving their online presence, driving more traffic to their website, increasing engagement on social media, and ultimately increasing revenue.

Solution.

Our team worked closely with Equigrow to develop a comprehensive digital marketing strategy that would increase their online visibility, drive traffic to their website, and ultimately increase revenue. Our solution included the following key elements:

New website with improved UX: We revamped Equigrow's website, creating a fresh, modern design with easy-to-use navigation and a focus on high-quality imagery and video to showcase the products. We also improved the site's overall user experience, making it easier for customers to find what they were looking for and make purchases.
Increased engagement through Social Media: We created a social media strategy for Equigrow, which included regular posting on various platforms such as Facebook, Instagram, and Twitter. Our team worked to create engaging content that would appeal to the company's target audience, increase brand awareness, and drive traffic to their website.
High-Quality 'How-to Videos': We created a series of informative and educational videos that provided customers with valuable information about Equigrow's products. These videos were shared on social media and the website, and helped to increase engagement from customers and improve brand loyalty.
Remarketing and Email Marketing Automation: We implemented a remarketing campaign that targeted customers who had previously visited Equigrow's website but didn't make a purchase. We also set up email marketing automation to keep customers engaged and informed about new products and special offers.

Wordpress Tip.

Take advantage of the responsive design options: Elementor allows you to customize the layout and design of your website for different screen sizes, such as desktop, tablet, and mobile. This is important for ensuring that your website looks great and functions well on all devices.

Results.

Our comprehensive digital marketing strategy helped Equigrow achieve outstanding results over just six months. The key results included:

A 273% increase in revenue over 6 months: Our marketing efforts resulted in a significant increase in sales, driving revenue growth for the business.

Improved UX on the website: The new website design and improved UX resulted in a 60% increase in website traffic and a 50% increase in the average time spent on the site.

Increased engagement through Social Media: Social media engagement improved, with a 40% increase in followers and a 50% increase in engagement.

High-Quality 'How-to Videos': The educational videos we created helped to increase customer engagement, with a 35% increase in video views on the website and a 20% increase in social media shares.

Remarketing and Email Marketing Automation: The remarketing campaign resulted in a 25% increase in repeat customers, while email marketing automation drove a 15% increase in sales.