Equigrow
Equigrow we produce and supply ready-to-use, peat free, nutrient rich soil conditioners and compost, trading and selling to wholesalers, retailers and independent customers.
How we helped Equigrow grow online.
273%
Increase in Revenue
175%
Increase in Engagement
525k
Monthly Organic Engagement
Web Design.
The website was revamped and restructured, using strong imagery and video to showcase the high-quality products on offer with room to increase as the product range expands. At the time they approached us, they had an existing website, but this was outdated and underwhelming. As the business grows from strength to strength it required a stronger online presence and something that had improved CRO to drive conversions. It is now a vibrant, colourful representation of the business and the unique products Equigrow supply. It is highly visually appealing, easy to navigate, and packed with interesting information.
Challenge.
Equigrow was a fast-growing e-commerce business that sells high-quality horse care products online. However, the company’s website was outdated, with poor user experience (UX) and navigation, which resulted in low conversion rates and low engagement on social media. Equigrow approached us with the challenge of improving their online presence, driving more traffic to their website, increasing engagement on social media, and ultimately increasing revenue.
Solution.
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New website with improved UX: We revamped Equigrow's website, creating a fresh, modern design with easy-to-use navigation and a focus on high-quality imagery and video to showcase the products. We also improved the site's overall user experience, making it easier for customers to find what they were looking for and make purchases.
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Increased engagement through Social Media: We created a social media strategy for Equigrow, which included regular posting on various platforms such as Facebook, Instagram, and Twitter. Our team worked to create engaging content that would appeal to the company's target audience, increase brand awareness, and drive traffic to their website.
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High-Quality 'How-to Videos': We created a series of informative and educational videos that provided customers with valuable information about Equigrow's products. These videos were shared on social media and the website, and helped to increase engagement from customers and improve brand loyalty.
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Remarketing and Email Marketing Automation: We implemented a remarketing campaign that targeted customers who had previously visited Equigrow's website but didn't make a purchase. We also set up email marketing automation to keep customers engaged and informed about new products and special offers.
Wordpress Tip.
Take advantage of the responsive design options: Elementor allows you to customize the layout and design of your website for different screen sizes, such as desktop, tablet, and mobile. This is important for ensuring that your website looks great and functions well on all devices.
