Careys Manor Hotel & Spa
A spa hotel with heritage at the heart. Find great food, space to breathe and a home of relaxation.
How we helped Careys Manor & Senspa.
35%
Facebook Followers
Facebook followers increased by 35% within the first six months of the partnership
50%
Instagram Followers
100%
Social Media Engagement
Managing Social Media
Hummingbird developed a comprehensive social media strategy for Careys Manor Hotel & Spa, focusing on enhancing brand visibility, engaging with the target audience, and promoting the hotel’s unique offerings. Key activities included:
Content Creation:
Hummingbird created visually appealing and engaging content, including high-quality images and videos, highlighting the hotel’s amenities, events, and local attractions.
Platform Selection and Optimization:
The agency identified the most relevant social media platforms for the hotel, including Facebook, Instagram, and Twitter. Hummingbird optimized the profiles, ensuring consistent branding and compelling descriptions.
Regular Posting and Community Management:
Hummingbird maintained an active presence on social media platforms, posting regularly to keep the audience informed about promotions, events, and offers. They actively engaged with followers, responding to queries and comments promptly.
Results
- Facebook followers increased by 35% within the first six months of the partnership.
- Instagram followers grew by 50% in the first year.
- Increased social media engagement, with post likes, comments, and shares doubling within the first quarter.
Managing Paid Social & PPC
To further expand Careys Manor Hotel & Spa’s reach and drive targeted traffic, Hummingbird implemented paid social media advertising and PPC campaigns. The key strategies employed included:
Targeted Ad Campaigns:
Hummingbird created highly targeted ad campaigns on platforms like Facebook and Instagram, utilizing demographic filters, interests, and location targeting to reach potential customers interested in luxury travel and spa experiences.
Ad Optimization and A/B Testing:
The agency continuously monitored and optimized ad campaigns, conducting A/B tests to refine messaging, visuals, and targeting for better performance.
Results
- A significant increase in website traffic from social media sources, with a 70% boost in click-through rates (CTR) within the first six months.
- Conversion rates improved by 40% through targeted ad campaigns.
Newsletter Development
Hummingbird implemented an email newsletter strategy to engage with existing customers, nurture leads, and encourage repeat bookings. Key tactics included:
Compelling Content Creation:
The agency developed visually appealing newsletters with personalized content, including exclusive offers, upcoming events, and highlights from the hotel.
List Segmentation and Automation:
Hummingbird segmented the hotel’s email list based on customer preferences and behavior, enabling targeted messaging. They also automated email campaigns to ensure regular communication with subscribers.
Results
- Open rates increased by 25% due to improved content relevance and segmentation.
- Increased click-through rates and conversions, resulting in a 30% boost in direct bookings through newsletters.
Videography
Hummingbird leveraged the power of videography to showcase the unique experiences offered by Careys Manor Hotel & Spa. The videography strategy included:
Capturing Engaging Visuals:
Hummingbird produced high-quality videos highlighting the hotel’s facilities, spa treatments, dining experiences, and surrounding natural beauty.
Utilizing Video Across Channels:
The agency strategically distributed the videos on social media platforms, the hotel’s website, and email newsletters to maximize reach and engagement.
Results
- Videos received over 100,000 views collectively across social media platforms within the first year.
- Increased engagement on social media channels, with video posts generating 3x more likes, comments, and shares compared to other content types.
