Why You Should Use UGC in Your Marketing Strategy

Why You Should be Using UGC in your Marketing Strategy People today crave authenticity. Think about it: When shopping for something, you want to see real people using that product, right? Everyone checks out reviews and testimonials, wondering, “Is this worth my money?” As a marketer or business owner, it’s your job to show them […]

Transforming Event Marketing with User-Generated Content

Are you making the most of user-generated content in your event marketing approach? If not, it’s time to catch up! And if you’re entirely overlooking user-generated content, it’s time to ask yourself why. Consider this: When you attend an event, you’ll likely be surrounded by like-minded attendees equipped with smartphones, ready to capture moments and […]

User-Generated Content: Unlocking Your Hotel’s Marketing Potential

Forget the cookie-cutter marketing strategies of the past; embracing user-generated content might be your hotel’s untapped goldmine.  In a world where over 1.8 billion digital photos are uploaded daily, the potency of user-generated content in the hospitality industry must be noticed. Primed and brimming with authenticity and trust, these nuggets of genuine interaction offer a […]