Transforming Event Marketing with User-Generated Content
Are you making the most of user-generated content in your event marketing approach? If not, it’s time to catch up! And if you’re entirely overlooking user-generated content, it’s time to ask yourself why. Consider this: When you attend an event, you’ll likely be surrounded by like-minded attendees equipped with smartphones, ready to capture moments and […]
User-Generated Content: Unlocking Your Hotel’s Marketing Potential
Forget the cookie-cutter marketing strategies of the past; embracing user-generated content might be your hotel’s untapped goldmine. In a world where over 1.8 billion digital photos are uploaded daily, the potency of user-generated content in the hospitality industry must be noticed. Primed and brimming with authenticity and trust, these nuggets of genuine interaction offer a […]
The Do’s and Don’ts of Content Marketing for Travel Brands
Navigating the terrain of content marketing for travel brands is a journey many take, but not without the occasional campaign flopping and some mistakes along the way. Let’s be honest; this is just the nature of marketing. Sure, the vision is there —dream exotic destinations captured in glossy images, bucket-list adventures narrated in captivating words. […]
