5 TikTok Tips for Luxury Travel Brands
Is TikTok really the platform for luxury travel brands? The answer is yes! So, how do you make your luxury travel brand stand out on TikTok? This guide will tell you how. TikTok is a game-changer for luxury travel marketing. With over a billion users, it’s a platform you can’t afford to overlook. But how […]
Cross-Promotion Tactics for Travel Marketers
If you’re looking to increase your travel brand’s reach and revenue, cross-promotion could be the ingredient you’re missing from your digital marketing strategy. It’s essentially when brands team up to market to each other’s customers. Think Scrub Daddy X Crocs, where the cleaning brand created a custom Crocs sponge, or Heinz teaming up with Marvel’s […]
The Essential Guide to Digital Marketing for Hotels
Welcome to “The Essential Guide to Digital Marketing for Hotels in 2024”! If you’re looking to improve your hotel’s digital presence and attract more guests, you’ve come to the right place. In this comprehensive guide, we’ll explore the latest strategies to ensure your hotel stands out in a crowded online marketplace. We’ll take it right […]
The Power of Storytelling in Hotel Marketing
Storytelling: it’s not just for bedtime. In hotel marketing, crafting compelling narratives is the key to capturing guests’ hearts and bookings. It’s all about getting them to imagine they’re at your hotel. By utilising the power of storytelling in hotel marketing, you can create an emotional connection with potential guests, differentiate your hotel from the […]
How Overusing Stock Images in Travel Marketing Can Hurt Your Strategy
Authenticity—it’s not just a buzzword anymore! In today’s travel scene, it’s the difference between a scroll-past and a double-tap. People are itching to see a destination’s raw, unfiltered beauty, not some cookie-cutter stock images that look like they’ve been through Photoshop boot camp. We’re talking about capturing the essence—the hidden gems, the local flavours, the […]
Crafting a Winning Social Media Strategy for Travel Brands
Are you struggling to make your travel brand stand out on social media? You’re not alone. With millions of posts vying for attention every day, it can feel like an uphill battle to connect with your target audience and drive meaningful results. But here’s the good news! By developing a clear, targeted social media strategy, […]
The Urgent Need for Travel Brands to Master Social Media Influence
Dame Irene Hays recently dropped a bombshell at a major conference: the travel industry is “frighteningly bad” at using social media to influence purchases. Crazy, right? Given how perfect travel content is for social media, it’s wild that industries like fashion, cosmetics, and even dog accessories are leaving travel brands in the dust. But hey, […]
Understanding the Basics of Email Marketing in Travel
Let’s take it back to the basics! While SEO and social media often take centre stage in marketing, there’s a low-key powerhouse that can deliver amazing results when done right: email marketing. For travel brands, especially, email marketing has unmatched potential to engage and retain customers. Let’s break down the essentials of email marketing in […]
Understanding the Influence of Reviews in the Travel Industry
Online reviews significantly influence people’s perceptions and can directly impact business success. The United Airlines Incident is a poignant reminder of the repercussions of mishandling negative feedback. Yet, amidst challenges lie growth opportunities. Let’s explore the significance of review management and provide strategic guidelines for businesses to handle reviews adeptly. From acknowledging feedback promptly to […]
Interactive Content Ideas for Travel Agencies
Polls and quizzes! Do they sound too plain or typical for your travel agency’s interactive content strategy? Think again. These small additions can unlock striking results. Travel agencies are no longer passively waiting for trip inquiries. It’s about pioneering active engagement, one which starts with creatively leveraging interactive content. Travel agencies are successfully increasing customer […]
