Revealed: Top Travel Content Marketing Approaches for 2025
The travel industry moves fast. One minute, it’s all about minimalist treehouses and cinematic drone shots; the next, it’s AI-powered trip planners and immersive soundscapes. As travellers evolve, so should your content strategy. The good news? Travel content marketing is still one of the most powerful tools in your kit—especially if you know how to […]
2025’s Ultimate Guide to Digital Marketing for Travel
Ah, the travel industry: where wanderlust meets technology, and the possibilities for digital marketing for travel are endless. If you’re a travel brand looking to stand out in a crowded market, 2025 is your year to make waves. But let’s face it: with all the new trends, tools, and ever-changing algorithms, staying ahead isn’t just […]
Finding Your Perfect Travel Marketing Agency
Many travel businesses face financial challenges because their marketing investments aren’t generating the expected returns. Some brands are struggling to get it right, but some travel brands are thriving. Take Ryanair, for example—its savvy social media strategy has fueled rapid growth, even in challenging times. Other travel companies are succeeding, too, but how? Some may […]
5 TikTok Tips for Luxury Travel Brands
Is TikTok really the platform for luxury travel brands? The answer is yes! So, how do you make your luxury travel brand stand out on TikTok? This guide will tell you how. TikTok is a game-changer for luxury travel marketing. With over a billion users, it’s a platform you can’t afford to overlook. But how […]
7 Common Email Marketing Mistakes Travel Agencies Make
Email marketing is still one of the best ways for travel agencies to connect with customers and boost bookings, but it’s easy to make some common mistakes along the way. If you’re not careful, you might end up sending generic content or neglecting to segment your email lists, which can lead to low open rates, […]
Cross-Promotion Tactics for Travel Marketers
If you’re looking to increase your travel brand’s reach and revenue, cross-promotion could be the ingredient you’re missing from your digital marketing strategy. It’s essentially when brands team up to market to each other’s customers. Think Scrub Daddy X Crocs, where the cleaning brand created a custom Crocs sponge, or Heinz teaming up with Marvel’s […]
The Essential Guide to Digital Marketing for Hotels
Welcome to “The Essential Guide to Digital Marketing for Hotels in 2024”! If you’re looking to improve your hotel’s digital presence and attract more guests, you’ve come to the right place. In this comprehensive guide, we’ll explore the latest strategies to ensure your hotel stands out in a crowded online marketplace. We’ll take it right […]
How Overusing Stock Images in Travel Marketing Can Hurt Your Strategy
Authenticity—it’s not just a buzzword anymore! In today’s travel scene, it’s the difference between a scroll-past and a double-tap. People are itching to see a destination’s raw, unfiltered beauty, not some cookie-cutter stock images that look like they’ve been through Photoshop boot camp. We’re talking about capturing the essence—the hidden gems, the local flavours, the […]
Crafting a Winning Social Media Strategy for Travel Brands
Are you struggling to make your travel brand stand out on social media? You’re not alone. With millions of posts vying for attention every day, it can feel like an uphill battle to connect with your target audience and drive meaningful results. But here’s the good news! By developing a clear, targeted social media strategy, […]
The Basics of Instagram Marketing in Hospitality
You probably already know that Instagram is where it’s at. Whether you’re scrolling for travel inspo or snapping pics of your brunch, this platform is the ultimate playground for visual storytelling. But how can hotels and restaurants make the most out of it? Here are the basics of Instagram marketing to turn those double-taps into […]
