5 TikTok Tips for Luxury Travel Brands
Is TikTok really the platform for luxury travel brands? The answer is yes! So, how do you make your luxury travel brand stand out on TikTok? This guide will tell you how. TikTok is a game-changer for luxury travel marketing. With over a billion users, it’s a platform you can’t afford to overlook. But how […]
7 Common Email Marketing Mistakes Travel Agencies Make
Email marketing is still one of the best ways for travel agencies to connect with customers and boost bookings, but it’s easy to make some common mistakes along the way. If you’re not careful, you might end up sending generic content or neglecting to segment your email lists, which can lead to low open rates, […]
Cross-Promotion Tactics for Travel Marketers
If you’re looking to increase your travel brand’s reach and revenue, cross-promotion could be the ingredient you’re missing from your digital marketing strategy. It’s essentially when brands team up to market to each other’s customers. Think Scrub Daddy X Crocs, where the cleaning brand created a custom Crocs sponge, or Heinz teaming up with Marvel’s […]
The Essential Guide to Digital Marketing for Hotels
Welcome to “The Essential Guide to Digital Marketing for Hotels in 2024”! If you’re looking to improve your hotel’s digital presence and attract more guests, you’ve come to the right place. In this comprehensive guide, we’ll explore the latest strategies to ensure your hotel stands out in a crowded online marketplace. We’ll take it right […]
How Overusing Stock Images in Travel Marketing Can Hurt Your Strategy
Authenticity—it’s not just a buzzword anymore! In today’s travel scene, it’s the difference between a scroll-past and a double-tap. People are itching to see a destination’s raw, unfiltered beauty, not some cookie-cutter stock images that look like they’ve been through Photoshop boot camp. We’re talking about capturing the essence—the hidden gems, the local flavours, the […]
Crafting a Winning Social Media Strategy for Travel Brands
Are you struggling to make your travel brand stand out on social media? You’re not alone. With millions of posts vying for attention every day, it can feel like an uphill battle to connect with your target audience and drive meaningful results. But here’s the good news! By developing a clear, targeted social media strategy, […]
The Basics of Instagram Marketing in Hospitality
You probably already know that Instagram is where it’s at. Whether you’re scrolling for travel inspo or snapping pics of your brunch, this platform is the ultimate playground for visual storytelling. But how can hotels and restaurants make the most out of it? Here are the basics of Instagram marketing to turn those double-taps into […]
Understanding the Basics of Email Marketing in Travel
Let’s take it back to the basics! While SEO and social media often take centre stage in marketing, there’s a low-key powerhouse that can deliver amazing results when done right: email marketing. For travel brands, especially, email marketing has unmatched potential to engage and retain customers. Let’s break down the essentials of email marketing in […]
Understanding the Influence of Reviews in the Travel Industry
Online reviews significantly influence people’s perceptions and can directly impact business success. The United Airlines Incident is a poignant reminder of the repercussions of mishandling negative feedback. Yet, amidst challenges lie growth opportunities. Let’s explore the significance of review management and provide strategic guidelines for businesses to handle reviews adeptly. From acknowledging feedback promptly to […]
Interactive Content Ideas for Travel Agencies
Polls and quizzes! Do they sound too plain or typical for your travel agency’s interactive content strategy? Think again. These small additions can unlock striking results. Travel agencies are no longer passively waiting for trip inquiries. It’s about pioneering active engagement, one which starts with creatively leveraging interactive content. Travel agencies are successfully increasing customer […]
