How to Craft PPC Ads for Travel Businesses to Boost Conversions

Introduction: Employing a strategic approach to crafting Pay-Per-Click (PPC) advertising can significantly change your travel business trajectory. If you’re wondering what PPC ads are and what strategies to adopt to make the most of your travel business, don’t worry- we’ve compiled a guide to help you understand. In this guide, we talk about why PPC […]

How to Work Best with Travel Influencers to Maximise ROI

Introduction Jumping on the influencer marketing bandwagon is a no-brainer for travel brands aiming to maximise their ROI. The allure of how impactful social media is provides a golden opportunity for travel businesses to forge genuine connections through the eyes of travel influencers. In this guide, we will explore the art of working effectively with […]

Top 3 Marketing Metrics Driving Success in the Travel Industry

Introduction Let’s face it, creativity isn’t the only part of the equation when it comes to travel marketing. To truly stay ahead in this bustling industry requires a combination of innovative ideas, strategic insights, and data-driven decision-making. This is where marketing analytics comes into play.  What metrics should I track for marketing success? What is […]