The Urgent Need for Travel Brands to Master Social Media Influence

Dame Irene Hays recently dropped a bombshell at a major conference: the travel industry is “frighteningly bad” at using social media to influence purchases. Crazy, right? Given how perfect travel content is for social media, it’s wild that industries like fashion, cosmetics, and even dog accessories are leaving travel brands in the dust. But hey, […]

Understanding the Basics of Email Marketing in Travel

Let’s take it back to the basics! While SEO and social media often take centre stage in marketing, there’s a low-key powerhouse that can deliver amazing results when done right: email marketing. For travel brands, especially, email marketing has unmatched potential to engage and retain customers. Let’s break down the essentials of email marketing in […]

Your Personal Guide to Travel Influencer Marketing

travel influencer marketing

In this day and age, hooking influencers into your marketing strategy isn’t just brilliant—it’s non-negotiable. Every day, influencers churn out content on multiple social media platforms, reaching millions of people. But approach it wrong; you might be more lost than a rookie backpacker.  This guide explores the intricacies of travel influencer marketing, discovering the dos […]

3 Engaging Travel Email Marketing Ideas

Dull email content is today’s version of white noise for your loyal followers. Imagine pouring energy into campaigns that are virtually unseen and ignored. What’s the point?  There’s no need for concern. By embracing our three captivating travel email marketing ideas, you can ensure your communications capture attention and resonate with your audience. Crafting hyper-personalised […]

Top 10 Marketing Mistakes in Travel You Must Avoid

Introduction Ah, the world of travel – it’s filled with dreams of exotic destinations, breathtaking landscapes, and the promise of unforgettable experiences. However, it’s not always so dreamy on the marketing side of things. It’s easy to lose your way amidst the clouds of competition. Let’s go over the top 10 marketing mistakes in travel […]

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