Insider Tips: Mastering TikTok Consistency for Success
Why do some TikTok creators thrive while others struggle to gain traction? The answer isn’t a secret: TikTok consistency is crucial on any social media platform—especially TikTok. Consistent posting builds recognition, keeps you in the algorithm’s favour, and ultimately leads to success on the platform. This blog will explore optimising your posting schedule, engaging your […]
Exclusive TikTok Live Strategies for Maximising User Engagement
What if we told you TikTok Lives are reshaping how brands connect online? A study by Ipsos found that users on TikTok were 50% more interested in branded LIVE content. —so, the question is, why isn’t your brand going live yet? Stick around, and we’ll tell you why they might just be the future of […]
How Does Social Media Shape the Experience Economy?
Social media marketing is not just a tool but a key driver for the experience economy. Why? Because it shapes how brands connect with customers in unexpected ways. Social media is pivotal in guiding consumer decisions through reviews, facilitating real-time interactions, and building a loyal community. Starbucks and Disney don’t just sell coffee or theme […]
TikTok Trends You Need to Know to Grow Your Following
Are you tired of seeing zero growth on TikTok while others go viral overnight? While some users seem to gain a following quickly, others are left wondering what they’re doing wrong—most of us will blame the algorithm. So, what’s the secret? Staying on top of trends and creating content that resonates with your audience — […]
Is TikTok Shop for Jewellery Brands Worth It?
TikTok Shop has become an essential platform for jewellery brands looking to increase their online sales significantly. Take, for example, the success of well-known brand Bohomoon or even smaller names like Vinx of London on TikTok Shop. With a massive user base focused on fashion and trends, jewellery fits right in! Believe your brand has […]
How to Craft High-Converting Health and Wellness Content
Are you looking to create health and wellness content that educates and drives action? You’ve come to the right place. In this guide, we’ll walk you through the essential steps to craft compelling health and wellness content that truly resonates with your audience. Whether your goal is to enhance engagement, grow your follower base, or […]
Social Media Mistakes to Avoid in the Hospitality Industry
Social media has become an indispensable tool for engaging with customers, building brand loyalty, and driving sales for any brand. However, just as it can be a powerful asset, it can also become a liability if not managed correctly. As a digital marketing agency, we’ve seen firsthand the impact that social media can have on […]
Paid Advertising: How to Boost Your Event
Hosting an event, whether it’s a product launch, a charity event, or a conference, can be both exhilarating and daunting. You want to make sure everything goes smoothly. You’ve got the logistics covered, the venue is booked, and your speakers are lined up. But now comes the critical part: ensuring people know about it and […]
TikTok Algorithm Explained: How Content is Ranked and Featured
Can we solve the mystery of the TikTok Algorithm? Many creators and marketers remain puzzled by TikTok’s content ranking system, and cracking the code is crucial for brands that want to make it big on the platform. So, how does TikTok actually rank content? The truth is, it’s a complex blend of user interactions, video […]
How to Utilise Pinterest for Effective Wellness Marketing
Is it time to change up your wellness marketing strategy? Pinterest is a fantastic platform for health and wellness brands aiming to boost their online presence. With more than 500 million active users, it’s a great place to connect with your audience and bring more visitors to your website. But with so many pins and […]
