TikTok for Beginners: A Complete Guide to Growing Your Brand
TikTok has revolutionised social media marketing. With over 1.5 billion monthly active users and Gen Z spending an average of 1 hour and 20 minutes daily on the app, it’s clear that businesses need to be present. Yet, we often hear one question: “I know my brand needs to be on TikTok, but where do […]
Revealed: Strategies for TikTok Live Events
TikTok Live events have exploded in popularity, generating substantial revenue for small businesses over the last year. Despite this, some brands still hesitate to take advantage of this powerful feature, thinking it’s too complicated or time-consuming. However, skipping out on TikTok Live events is a missed opportunity that could significantly boost your brand. Many don’t […]
Luxury Social Media Marketing: Strategies for Success
In the world of luxury branding, social media marketing has become more than just sharing glossy campaigns and picture-perfect shots. It’s a space where authenticity meets aspiration, and brands must evolve to create meaningful connections with their audience. The question is no longer whether luxury brands should embrace social media but how to use it […]
TikTok Content Trends to Watch in 2025
TikTok…the platform that constantly changes. Staying ahead means keeping up with the latest TikTok content trends and tools. Whether it’s creating short, relatable videos, telling compelling stories, or jumping on trending sounds and hashtags, there are endless ways for creators and brands to make an impact. TikTok Lives and TikTok Shop are also shaking things […]
3 TikTok Marketing Mistakes Hurting Brands
The TikTok Tightrope: Brands Wobbling on the Edge For many brands, TikTok can feel like uncharted territory – an exciting yet unpredictable landscape where it’s hard to know where to begin. Having a presence on TikTok doesn’t mean you’re ahead of the game. In fact, with millions of brands jumping on the platform, some are […]
Why Your Business Should Consider Outsourcing TikTok Marketing
The TikTok Tipping Point You’ve been working on TikTok marketing for months—dedicating countless hours to idea generation, setting aside time to film, edit, and post videos, and participating in a few more dance challenges than you’d like to admit. But despite the hustle, your results? Still crickets. Stuck at 200 views and under 20 likes, […]
Luxury Brands on TikTok: Advertising for the Modern Age
The TikTok Revolution: Luxury Brands’ New Frontier In a world where attention spans are measured in milliseconds, luxury brands face a paradox. How do you showcase luxury and craftsmanship in just a short clip? Enter TikTok, the platform that’s rewriting the rules of high-end marketing. Traditional advertising with polished print ads and TV commercials still […]
Boosting TikTok Sales with TikTok Shop: Tips for Wellness Brands
The TikTok Shop Revolution Remember when Instagram was the ultimate platform for health brands? It’s still a top choice for wellness marketers, but there’s a new player you can’t overlook. TikTok has moved beyond dance trends—it’s become a serious sales driver, and It’s time for you to claim your piece of the pie in the […]
How Wellness Brands Can Partner with TikTok Influencers
The age of wellness brands ignoring TikTok influencers is over; partnering with the right creators is now crucial. Around 61% of marketers use TikTok to work with influencers and creators and so should you! Understanding how wellness brands can leverage TikTok influencers can massively boost your reach and impact. Effective collaboration requires more than just […]
Insider Tips: Mastering TikTok Consistency for Success
Why do some TikTok creators thrive while others struggle to gain traction? The answer isn’t a secret: TikTok consistency is crucial on any social media platform—especially TikTok. Consistent posting builds recognition, keeps you in the algorithm’s favour, and ultimately leads to success on the platform. This blog will explore optimising your posting schedule, engaging your […]
