5 Video Marketing Ideas for Your Wellness Brand

We live in digital clutter! Let’s face it, it takes a lot of work to make your videos stand out from the crowd these days. What will it take to get people to stop scrolling and invest their time in watching your video? Consider this: Around 300 hours of video content flood YouTube alone every […]

User-Generated Content: Unlocking Your Hotel’s Marketing Potential

Forget the cookie-cutter marketing strategies of the past; embracing user-generated content might be your hotel’s untapped goldmine.  In a world where over 1.8 billion digital photos are uploaded daily, the potency of user-generated content in the hospitality industry must be noticed. Primed and brimming with authenticity and trust, these nuggets of genuine interaction offer a […]

5 Social Media Marketing Mistakes: The Silent Killers for Travel Brands

Often, travel brands stumble into these five common social media marketing mistakes, which can shake their foundation completely. What’s worse, you might not even realise your brand is making them. Get ready to sidestep these silent killers, ready to sabotage your success on social media. Arm your travel brand with the foresight to prevent these […]

TikTok SEO for Travel Brands: A Unique Approach

Your next viral vacation video may already be in your TikTok drafts, waiting to catch the SEO wave that could catapult it to trending status. With the correct strategies, travel brands can significantly leverage TikTok SEO to outperform traditional SEO methods. Remember that captivating clip you saw of the Northern Lights, shot by a travel […]

Crafting a Winning Social Media Strategy for Health and Wellness Brands

So, you have a business within the health and wellness industry, but you need to learn how to get noticed on social media. There’s no arguing that standing out from the crowd on social media is challenging. Competition is rife; it’s hard to keep up with trends, and getting people to stop scrolling and notice […]

Optimising Your Travel Business with Instagram Ads: 7 Proven Strategies for Success

Introduction¬† Ready to take your travel business to the next level? Look no further than Instagram ads! With its vibrant community and visual appeal, Instagram isn’t just a place to showcase your dreamy destinations – it’s also a powerhouse for marketing your travel business. Not quite sure where to start or what Instagram ads are […]

How to Work Best with Travel Influencers to Maximise ROI

Introduction Jumping on the influencer marketing bandwagon is a no-brainer for travel brands aiming to maximise their ROI. The allure of how impactful social media is provides a golden opportunity for travel businesses to forge genuine connections through the eyes of travel influencers. In this guide, we will explore the art of working effectively with […]

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