Common Event Marketing Mistakes and How to Avoid Them

Organising a successful event is a complex task; even the most experienced marketers can stumble along the way. Whether planning a corporate conference, a music festival, or a product launch, avoiding common pitfalls can make the difference between an event that’s unforgettable for all the right reasons and one that’s memorable for the wrong ones. […]

5 Proven Techniques for Maximising ROI in the Wellness Industry

Do you own a business or work in the health and wellness industry? Is your digital marketing strategy in need of a revamp?  Understanding and implementing digital marketing strategies to maximise Return on Investment (ROI) in the wellness industry is a must! It’s about investing in the right tactics that have repeatedly been proven to […]

How to Work Best with Travel Influencers to Maximise ROI

Introduction Jumping on the influencer marketing bandwagon is a no-brainer for travel brands aiming to maximise their ROI. The allure of how impactful social media is provides a golden opportunity for travel businesses to forge genuine connections through the eyes of travel influencers. In this guide, we will explore the art of working effectively with […]