5 TikTok Live Tips for Effortless Customer Conversion

The TikTok Live Revolution: Your Gateway to Customer Conversion Let’s talk TikTok Live! We see it constantly: hearts floating across the screen, comments rolling in, follower count climbing and products sold. This isn’t just a fantasy—it’s the reality for brands that have mastered TikTok Live. Think of the success of brands like Mooslover, IsoClean, Made […]

Personalised Email Marketing: Maximising Customer Lifetime Value for Luxury Brands

When it comes to luxury brands, customer relationships are everything. The goal isn’t just to get one-time buyers but to build long-lasting, loyal relationships that translate into repeat purchases and a higher customer lifetime value (CLV). Personalised email marketing is one of the most powerful ways to increase this CLV. Personalisation isn’t just a nice-to-have […]

How Wellness Brands Can Partner with TikTok Influencers

The age of wellness brands ignoring TikTok influencers is over; partnering with the right creators is now crucial. Around 61% of marketers use TikTok to work with influencers and creators and so should you! Understanding how wellness brands can leverage TikTok influencers can massively boost your reach and impact. Effective collaboration requires more than just […]

Insider Tips: Mastering TikTok Consistency for Success

Why do some TikTok creators thrive while others struggle to gain traction? The answer isn’t a secret: TikTok consistency is crucial on any social media platform—especially TikTok. Consistent posting builds recognition, keeps you in the algorithm’s favour, and ultimately leads to success on the platform. This blog will explore optimising your posting schedule, engaging your […]

Exclusive TikTok Live Strategies for Maximising User Engagement

What if we told you TikTok Lives are reshaping how brands connect online? A study by Ipsos found that users on TikTok were 50% more interested in branded LIVE content. —so, the question is, why isn’t your brand going live yet? Stick around, and we’ll tell you why they might just be the future of […]

How Does Social Media Shape the Experience Economy?

Social media marketing is not just a tool but a key driver for the experience economy. Why? Because it shapes how brands connect with customers in unexpected ways. Social media is pivotal in guiding consumer decisions through reviews, facilitating real-time interactions, and building a loyal community. Starbucks and Disney don’t just sell coffee or theme […]

TikTok Trends You Need to Know to Grow Your Following

Are you tired of seeing zero growth on TikTok while others go viral overnight? While some users seem to gain a following quickly, others are left wondering what they’re doing wrong—most of us will blame the algorithm. So, what’s the secret? Staying on top of trends and creating content that resonates with your audience — […]

Is TikTok Shop for Jewellery Brands Worth It?

TikTok Shop has become an essential platform for jewellery brands looking to increase their online sales significantly. Take, for example, the success of well-known brand Bohomoon or even smaller names like Vinx of London on TikTok Shop. With a massive user base focused on fashion and trends, jewellery fits right in! Believe your brand has […]

How to Boost Hotel Bookings Through Emails

Tired of seeing your hotel’s email campaigns ignored? Or worse, deleted? You’re not alone. Email marketing is one of the most powerful tools to boost hotel bookings—when done right. But generic, uninspired emails? They don’t cut it anymore. Imagine sending emails that actually excite your audience, fill up your rooms, and build guest loyalty at […]

How to Craft an Effective Event Marketing Strategy

Planning an event is no small feat, especially when aiming to make it memorable and impactful. Whether you’re organising a music festival, a corporate conference, or a local community gathering, your event marketing strategy is the key to attracting the right crowd, building buzz, and, ultimately, ensuring your event’s success. But where do you start? […]