Understanding the Basics of Email Marketing in Travel
Let’s take it back to the basics! While SEO and social media often take centre stage in marketing, there’s a low-key powerhouse that can deliver amazing results when done right: email marketing. For travel brands, especially, email marketing has unmatched potential to engage and retain customers. Let’s break down the essentials of email marketing in […]
3 Content Marketing Strategies for Hotels in 2024
Hotel User-Generated Content: Proven Strategies That Drive Bookings Hotel user-generated content (UGC) encompasses guest-created photos, videos, reviews, and social media posts documenting authentic hotel experiences that influence booking decisions far more effectively than traditional branded marketing. Guest-created content achieves 2.4x higher authenticity ratings than professionally produced hotel imagery, with 92% of travellers trusting UGC more […]