Luxury Brands on TikTok: Advertising for the Modern Age
The TikTok Revolution: Luxury Brands’ New Frontier In a world where attention spans are measured in milliseconds, luxury brands face a paradox. How do you showcase luxury and craftsmanship in just a short clip? Enter TikTok, the platform that’s rewriting the rules of high-end marketing. Traditional advertising with polished print ads and TV commercials still […]
Personalised Email Marketing: Maximising Customer Lifetime Value for Luxury Brands
When it comes to luxury brands, customer relationships are everything. The goal isn’t just to get one-time buyers but to build long-lasting, loyal relationships that translate into repeat purchases and a higher customer lifetime value (CLV). Personalised email marketing is one of the most powerful ways to increase this CLV. Personalisation isn’t just a nice-to-have […]
