Social Media Mistakes to Avoid in the Hospitality Industry
Social media has become an indispensable tool for engaging with customers, building brand loyalty, and driving sales for any brand. However, just as it can be a powerful asset, it can also become a liability if not managed correctly. As a digital marketing agency, we’ve seen firsthand the impact that social media can have on […]
The Power of Storytelling in Hotel Marketing
Storytelling: it’s not just for bedtime. In hotel marketing, crafting compelling narratives is the key to capturing guests’ hearts and bookings. It’s all about getting them to imagine they’re at your hotel. By utilising the power of storytelling in hotel marketing, you can create an emotional connection with potential guests, differentiate your hotel from the […]
5 Essential Content Ideas for Your Hotel’s Social Media Strategy
Social media is a powerful tool for hotels to attract and engage potential guests. But with so much noise and competition, it can be challenging to stand out and drive actual bookings. That’s where these 5 proven social media content ideas come in. From showcasing stunning visuals to partnerships with content creators, these strategies are […]
3 Content Marketing Strategies for Hotels in 2024
The hospitality industry is very cutthroat—we all know that! Competition is rife in such a saturated market. Hotels need to strive to set themselves apart by crafting innovative content marketing strategies that captivate their desired audience in this fiercely competitive industry. Let’s go over three content marketing strategies to transform your hotel’s online presence and […]
6 Web Design Mistakes That Are Costing Your Hotel Business
Your hotel’s online presence is your digital lobby—a welcoming space that entices guests to step inside and explore further. Just as a dirty room or a rude receptionist can deter guests from staying at your hotel, web design mistakes can have a similarly negative impact on your hotel’s profitability and reputation. Guests no longer tolerate […]
How to Run Successful Paid Advertising Campaigns for Your Hotel
Did you know that Hotel advertising spending escalates each year —competition is fierce! In the hospitality industry, implementing innovative and successful paid advertising campaigns can significantly boost your hotel’s reputation and help increase bookings. Rather than sticking to conventional ‘pay-to-display’ methods, it’s time to innovate and reimagine your approach to hotel advertising. This guide will […]
