Building Customer Loyalty with Email in the Experience Economy
We all want to build customer loyalty—no surprises there! But let’s be honest: in 2025, those generic “Dear Customer” emails just don’t cut it anymore. Today’s customers expect more—71% of them, in fact, want personalised interactions with brands. And if you don’t deliver? They’ll head straight to your competitors. Email marketing has changed. In today’s […]
PPC Campaign Strategies for Promoting Events and Experiences
When promoting your brand, event, or experience, Pay-Per-Click (PPC) advertising is a highly effective tool for quickly reaching your target audience. Whether you are hosting a live event, launching a pop-up experience, or running an online campaign, PPC provides immediate visibility, engages the right people, and delivers measurable results. Around 27% of website traffic comes […]
How Does Social Media Shape the Experience Economy?
Social media marketing is not just a tool but a key driver for the experience economy. Why? Because it shapes how brands connect with customers in unexpected ways. Social media is pivotal in guiding consumer decisions through reviews, facilitating real-time interactions, and building a loyal community. Starbucks and Disney don’t just sell coffee or theme […]
