PPC Campaign Strategies for Promoting Events and Experiences

When promoting your brand, event, or experience, Pay-Per-Click (PPC) advertising is a highly effective tool for quickly reaching your target audience. Whether you are hosting a live event, launching a pop-up experience, or running an online campaign, PPC provides immediate visibility, engages the right people, and delivers measurable results. Around 27% of website traffic comes […]

Paid Advertising: How to Boost Your Event

Hosting an event, whether it’s a product launch, a charity event, or a conference, can be both exhilarating and daunting. You want to make sure everything goes smoothly. You’ve got the logistics covered, the venue is booked, and your speakers are lined up. But now comes the critical part: ensuring people know about it and […]

Event Promotion: The Power of Email Marketing

Planning an event? Email marketing can be your best friend for event promotion. It’s a fantastic way to connect directly with your audience, ensuring they don’t miss out on your offering. In fact, email marketing delivers 174% more conversions than social media, so it’s worth your attention. In this guide, we’ll show you how to […]

Common Event Marketing Mistakes and How to Avoid Them

Organising a successful event is a complex task; even the most experienced marketers can stumble along the way. Whether planning a corporate conference, a music festival, or a product launch, avoiding common pitfalls can make the difference between an event that’s unforgettable for all the right reasons and one that’s memorable for the wrong ones. […]

7 Simple Ways to Use Social Media for Maximum Event Exposure

Imagine tripling event exposure without tripling your budget. In 2024, social media is the way to do it!  In just a few easy steps, you can turn your event into a big deal, not just in your town but across the nation.  So whether you’re planning a conference, a charity fundraiser, or a product launch, […]