Building Customer Loyalty with Email in the Experience Economy
We all want to build customer loyalty—no surprises there! But let’s be honest: in 2025, those generic “Dear Customer” emails just don’t cut it anymore. Today’s customers expect more—71% of them, in fact, want personalised interactions with brands. And if you don’t deliver? They’ll head straight to your competitors. Email marketing has changed. In today’s […]
How Wellness Email Campaigns Drive Customer Lifetime Value
Email marketing is vital for wellness brands looking to enhance customer retention and drive long-term success. By crafting wellness email campaigns that engage customers, businesses can build strong relationships and increase Customer Lifetime Value (CLV). In this guide, we’ll explore how to effectively use email strategies to boost CLV, drive sales, and keep your wellness […]
Personalised Email Marketing: Maximising Customer Lifetime Value for Luxury Brands
When it comes to luxury brands, customer relationships are everything. The goal isn’t just to get one-time buyers but to build long-lasting, loyal relationships that translate into repeat purchases and a higher customer lifetime value (CLV). Personalised email marketing is one of the most powerful ways to increase this CLV. Personalisation isn’t just a nice-to-have […]
How to Boost Hotel Bookings Through Emails
Tired of seeing your hotel’s email campaigns ignored? Or worse, deleted? You’re not alone. Email marketing is one of the most powerful tools to boost hotel bookings—when done right. But generic, uninspired emails? They don’t cut it anymore. Imagine sending emails that actually excite your audience, fill up your rooms, and build guest loyalty at […]
7 Common Email Marketing Mistakes Travel Agencies Make
Email marketing is still one of the best ways for travel agencies to connect with customers and boost bookings, but it’s easy to make some common mistakes along the way. If you’re not careful, you might end up sending generic content or neglecting to segment your email lists, which can lead to low open rates, […]
Event Promotion: The Power of Email Marketing
Planning an event? Email marketing can be your best friend for event promotion. It’s a fantastic way to connect directly with your audience, ensuring they don’t miss out on your offering. In fact, email marketing delivers 174% more conversions than social media, so it’s worth your attention. In this guide, we’ll show you how to […]
