Hummingbird is a UK supplement marketing agency that grows health and wellness brands through claims-compliant SEO, Google Ads, social media and content marketing. The agency pairs performance marketing with fluency in the ASA, CAP and MHRA advertising rules, so campaigns scale without triggering ad account suspensions or regulatory action. We work with supplement, functional food and wellness brands across the UK from our base in Peterborough.

Selling supplements is not like selling most products. The demand is huge and growing, but the rules on what you can and cannot say are strict, and they are enforced. The wrong claim in an ad or on a landing page can get your Google or Meta account suspended overnight, or draw an ASA ruling. The right marketing partner grows the brand and protects it at the same time.

Why Supplement Brands Need a Specialist

Most agencies treat a supplement brand like any other ecommerce client, then learn the hard way that health advertising has its own rulebook. A specialist starts from the compliance lines and builds the growth plan inside them.

• The claims rules are strict and enforced. In the UK, health claims on foods and supplements are governed by the GB Nutrition and Health Claims Regulation, the ASA and the CAP Code. Only authorised claims can be used, and disease claims are off limits for supplements entirely.
• The ad platforms have their own policies. Google and Meta both restrict supplement and health advertising, and both suspend accounts that break the rules. Knowing what passes review is the difference between a campaign that scales and one that gets pulled.
• Trust is the whole game. Health buyers research hard and compare before they commit. Reviews, evidence, transparent sourcing and a credible website do more for conversion than any single ad.

Our Supplement Marketing Services

Growth comes from a joined-up plan, not one channel. Here is how we help supplement brands, compliance built in at every step.

SEO for Supplement Brands

SEO brings buyers who are already searching for what you sell. We optimise your site to rank for product, ingredient and problem-led searches, build the content that earns trust and links, and keep the technical foundations clean. See our dedicated supplement marketing work.

Google Ads and Paid Media

Paid media delivers customers this month, if it survives ad review. We build and manage compliant Google Ads and paid social campaigns that target buyer intent, control wasted spend and keep your accounts safe. Explore our paid ads for supplements approach.

Social Media Marketing

Social is where supplement brands build the familiarity and trust that turn browsers into buyers. We handle strategy, content and paid amplification, on the platforms your audience actually uses, within the health advertising rules. See our social media for supplement brands service.

Content and Compliance Marketing

Content is where trust and compliance meet. We plan and write the articles, guides and product copy that rank, convert and stay the right side of the claims rules, so your marketing works harder without exposing the brand to risk.

Compliance: The Part That Protects Your Brand

Compliance is not a box to tick at the end. It shapes the whole plan. We map every claim you want to make against what is actually permitted, structure campaigns so they pass Google and Meta review first time, and keep landing pages defensible if the ASA ever looks. The result is marketing you can scale with confidence, not campaigns you rebuild every time an account gets flagged.

Specialist Agency, Freelancer or Generalist?

A supplement brand has three real options, and the cost of getting it wrong is higher here than in most sectors.