1. Data-Driven PPC: Capturing Demand at the Source
We rebuilt Red Sea Holidays’ entire PPC account structure from the ground up — grouping campaigns around destination + intent combinations.
Instead of generic keyword sets, we targeted specific, high-value phrases like:
• “Luxury Egypt resorts”
• “Family holidays to Hurghada”
• “All-inclusive Red Sea holidays”
• “Best time to visit Sharm El Sheikh”
This allowed us to match ads to where the traveller was in the buying journey — from dream phase to deal phase.
Ad copy emphasised both value (“save 20% on direct bookings”) and trust (“ATOL-protected, 4.8★ rated”). Dynamic Search Ads were layered in to capture emerging seasonal queries and trending destinations.
This precision targeting improved CTR by 36%, CPC dropped 23%, and overall CPA fell 32% year-on-year.
2. Paid Social: Turning Inspiration Into Action
While search captured existing intent, social had to create it.
We produced a series of short-form video ads and Reels, shot on-location across Egypt — from Hurghada’s coral-blue coastline to the golden deserts of Luxor.
Each creative followed a “What a day in Hurghada looks like” narrative — short, cinematic, and effortlessly shareable.
We partnered with travel creators and UGC specialists to ensure content felt real, not overly produced. The tone was relaxed and immersive: morning swims, local markets, sunset dinners — moments that made the destination feel attainable and alive.
We structured campaigns into a multi-tier funnel:
• Awareness: Lifestyle-led TikToks and Reels showcasing real travellers and experiences.
• Consideration: Carousel ads with resort highlights and family packages.
• Conversion: Dynamic ads retargeting visitors from PPC and email lists with live offers.
The performance uplift was immediate. Engagement on Meta grew by 240%, and TikTok — which previously had no active presence — hit 2,000 followers within three months, fuelled entirely by authentic short-form content and organic discovery.
TikTok also drove significant referral traffic to site, with click-through rates averaging 1.9× higher than previous paid social benchmarks.
3. AI Search Optimisation: Future-Proofing Discovery
To complement paid acquisition, we optimised Red Sea Holidays’ website for the new era of AI-assisted search (Google SGE).
We added structured data, conversational FAQs, and entity-based content tailored to how users ask travel questions — e.g.,
“What are the best family-friendly resorts in Hurghada?”
“Is Egypt safe for solo travellers?”
These optimisations positioned Red Sea Holidays in AI-rich snippets and SGE panels, improving organic discoverability and building long-term visibility without reliance on paid alone.
4. Full-Funnel Retargeting: From Dream to Booking
Finally, we connected the dots between PPC and Paid Social with a shared remarketing funnel.
High-intent audiences from search were dynamically synced into Meta, where they saw creative ads featuring limited-time deals, reviews, and video testimonials.
By aligning rational intent from Google with emotional proof from social, we shortened the path to purchase and boosted conversion rates across channels.
