Produced dynamic content that showcased the energy and appeal of Ultra Challenge events, including participant stories and scenic event highlights, driving millions of views and boosting event interest.
Leveraged highly targeted ad campaigns on Google and Facebook, focusing on adventure-seekers and fitness enthusiasts. This allowed Ultra Challenge to reach a broad but relevant audience, maximising both visibility and engagement.
Created a content plan for social media that celebrated the excitement of Ultra Challenge events, growing their online community and building anticipation for upcoming challenges.
