Produced dynamic content that showcased the energy and appeal of Ultra Challenge events, including participant stories and scenic event highlights, driving millions of views and boosting event interest.
Leveraged highly targeted ad campaigns on Google and Facebook, focusing on adventure-seekers and fitness enthusiasts. This allowed Ultra Challenge to reach a broad but relevant audience, maximising both visibility and engagement.
Created a content plan for social media that celebrated the excitement of Ultra Challenge events, growing their online community and building anticipation for upcoming challenges.
In 2024, Ultra Challenge saw its highest year yet, with 40,000 participants taking on the challenge.
Gained over 30k Instagram followers, expanding their online presence and community engagement
Generated over 7 million views on content, significantly enhancing brand visibility and inspiring potential participants.
Hummingbird is a long-established digital marketing agency that has been creating a hum in the marketing world for almost 20 years. We have to build a reputation based on results and client retention.
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