Social engagement project by finance firm First Wealth based in London. First Wealth believes that Social Media is full of ‘advice’ by people unqualified. They want to improve the financial education material available via social media to engage their audience with thought-provoking content. Thrive Money as it is affectionately known if a Social engagement project by finance firm First Wealth based in London. First Wealth believes that Social Media is full of ‘advice’ by people unqualified.