Steam Dreams struggled to build an engaged audience on social media, with posts failing to gain traction and visibility. This lack of engagement meant fewer people were discovering their unique experiences and offers.
Despite being a heritage rail brand, Steam Dreams wasn’t reaching a broader audience across the country. Families, in particular, were unaware of their fun and unique offerings for day trips and holidays.
Ticket sales were not meeting expectations ahead of the crucial peak travel season, leaving potential revenue untapped.
We revamped their social media content strategy, focusing on visually captivating imagery, compelling storytelling, and interactive posts to spark conversations and excitement about their journeys.
By using targeted PPC campaigns and curated social content, we extended their reach to new audiences. The campaigns highlighted the fun, family-friendly experiences and nostalgic charm of traveling by steam train.
We ran performance-driven ad campaigns and optimized their social platforms to direct traffic to booking pages. The content highlighted the excitement and exclusivity of the experience, creating urgency and driving conversions.
Hummingbird is a long-established digital marketing agency that has been creating a hum in the marketing world for almost 20 years. We have to build a reputation based on results and client retention.
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