Hummingbird digital: Our results

Slimline Wine

Background

Slimline Wine is a pioneering UK drinks brand dedicated to creating premium, zero-sugar wines and beers without compromising on taste or quality. Founded with a mission to offer healthier alternatives for modern consumers, Slimline Wine has developed a range that is carb-free, keto-friendly, vegan-approved, and lower in calories — while retaining full alcohol content and flavour.

Sector

E-Commerce

Our Services

Paid Media

Consultancy

Social Media

+184%

Growth in Revenue

+47%

Increase in META Ad Conversion

38%

Reduction in CAC

The Challenge

When Slimline Wine came to us, they had a category-defining product and a loyal customer base – but needed the performance strategy, media engine, and content systems to scale fast (and profitably). Our brief? Take a premium, founder-led, zero-sugar wine brand… And turn it into a household name without losing its elegance or edge. Let’s get into it.

Mass UGC Gifting Campaign

We put Slimline in the hands of the right creators — and let their audiences do the talking. We activated over 120 creators across micro and mid-tier, generated high-performing, authentic content around wine moments & repurposed top UGC into paid ads + organic posts.

Meta Ads + Google Performance

We built a full-funnel performance system on Meta and Google that didn’t just capture interest — it converted it.

Organic Social Reboot

From dusty to delicious. We turned Slimline’s social into an elegant, aspirational feed — grounded in lifestyle relevance and product storytelling.

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