Hummingbird digital: Our results

Hummingbird digital: Our results

Red Sea Holidays

Red Sea Holidays

Background

Red Sea Holidays™ is an award-winning independent tour operator specialising in high-value holidays to Egypt’s Red Sea resorts, Luxor, and the Nile. Despite their rich portfolio and excellent customer service, they faced challenges in optimising their PPC and paid advertising strategies to drive sales and improve their return on ad spend (ROAS).

Sector

Travel Industry

Our Services

PPC

Paid Social

16x

Return on Ad Spend

£875k

in new sales

12%

Increase in return sales

The Challenge

Red Sea Holidays™ approached us with a significant challenge: their existing PPC and paid ad campaigns were not delivering the desired results. They needed a comprehensive overhaul to boost their online visibility, attract high-quality traffic, and ultimately increase their sales. The goal was to achieve a substantial improvement in ROAS and drive significant revenue growth within six months.

Campaign Audit and Restructuring

Utilised advanced audience targeting techniques to reach potential customers more effectively.

Advanced Targeting and Segmentation

Developed compelling ad creatives that highlighted the unique value propositions of Red Sea Holidays™.

Enhanced Bidding Strategies

Employed data-driven bidding strategies to optimise ad spend and achieve better placements.

The Results

By addressing the core issues in Red Sea Holidays™’ PPC and paid advertising efforts, we successfully transformed their digital marketing performance. The significant increase in ROAS and sales highlights the effectiveness of a well-structured and continuously optimised ad strategy. Red Sea Holidays™ is now better positioned to attract high-quality traffic and convert potential customers, ensuring sustained growth and success in the competitive travel market.

16x Return on Ad Spend (ROAS)

Our strategic approach and continuous optimisation efforts led to an impressive 16x ROAS, significantly enhancing the efficiency of Red Sea Holidays™’ advertising budget.

£875k in Sales

The improved targeting, compelling ad creatives, and seamless user experience contributed to a substantial increase in sales, generating £875,000 in revenue.

Increased Website Traffic

Our targeted campaigns resulted in a 45% increase in high-quality website traffic, driving more potential customers to explore and book their dream holidays with Red Sea Holidays™.

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