Refined keyword strategy, ad copy, and bidding tactics to increase visibility and conversion rates, ensuring Polished London’s ads appeared prominently and effectively to potential customers.
Crafted engaging and informative ads to boost audience engagement and build brand loyalty organically, ensuring Polished London’s health-focused message resonated with potential buyers.
Enhanced targeting, creative, and ad formats to reach the ideal audience, significantly increasing the return on paid social investments and driving more qualified traffic to the site.
Our refined PPC strategy yielded a 3.15 to 5.85 improvement in Return on Ad Spend (ROAS). This means that for every £1 spent on PPC ads, Polished London saw a return of £5.85, marking a significant boost in the profitability and effectiveness of their paid search campaigns.
By restructuring targeting and ad creative on paid social platforms, we drove Polished London’s ROAS from 1.21 to a remarkable 9.34. This leap meant that for every £1 spent on social ads, the brand earned £9.34, illustrating the power of optimised social ad strategies for maximising returns.
Strategic optimisations allowed us to reduce overall ad spend while still driving an increase in sales. This efficiency gain meant that Polished London could allocate their marketing budget more effectively, achieving higher sales without additional costs, thereby improving profitability.
Hummingbird is a long-established digital marketing agency that has been creating a hum in the marketing world for almost 20 years. We have to build a reputation based on results and client retention.
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