Ensuring a consistent and recognisable brand voice across various campaigns and platforms was crucial.
Olympic grappled with the consitency of social media visibility.
While they had a set media budget, maximising returns from it was proving to be a challenge.
Through organic content, we showcased genuine traveler experiences, painting vivid pictures of destinations and the unique experiences Olympic Holidays offers.
Our paid social campaigns were laser-focused, targeting demographics most likely to convert. By highlighting limited-time offers, we created a sense of urgency.
We encouraged travelers to share their Olympic Holidays experiences, creating a ripple effect of trust and aspiration among potential customers.
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