Developed a brand-aligned social media strategy, including engaging visuals, targeted hashtags, and regular posting to boost visibility and interaction.
Launched targeted ad campaigns on Instagram and Facebook, focusing on driving bookings and capturing a luxury-seeking audience through demographic and interest targeting.
Created segmented, personalised email campaigns featuring exclusive offers, event updates, and seasonal promotions to enhance engagement and drive return bookings.
Grew the hotel’s Facebook community by 35% within the first six months.
Achieved a 50% increase in Instagram followers within the first year, fostering a larger, engaged audience.
Doubled engagement rates (likes, comments, shares) within the first quarter, indicating higher audience interaction and brand resonance.
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