Hummingbird digital: Our results

Aircraft Home

Background

Aircraft Home creates home products designed for the way we clean today—quickly, efficiently, and effortlessly. Their philosophy is simple: home appliances should deliver outstanding performance, be enjoyable to use, and add aesthetic appeal to your space. With a focus on blending functionality with sleek, modern design, Aircraft Home offers appliances that not only simplify cleaning but also complement your home’s style.

Sector

E-Commerce

Our Services

PPC Management

Paid Social

Organic Social

27x

ROAS

208

Monthly Conversions

£1m

Yearly Revenue

The Challenge

Aircraft set out to disrupt the home cleaning market by shifting away from third-party platforms like Amazon and Lakeland, focusing instead on driving direct sales and building a premium brand identity. They wanted to establish themselves as the go-to choice for modern, beautifully designed home appliances, and we were ready to make that happen. Through a mix of strategic content, paid social campaigns, and targeted search advertising, we helped Aircraft position their products as the hottest on the market.

Engaging Social Media Content

Created visually appealing, high-engagement posts showcasing Aircraft’s innovative design and performance across key platforms. This approach helped build brand loyalty and reach, driving traffic directly to Aircraft’s website.

Paid Social Campaigns

Launched targeted ad campaigns on Facebook, Instagram, and TikTok, focused on audience segmentation and product differentiation. Each ad highlighted the unique benefits of Aircraft’s appliances, encouraging users to buy directly from the brand.

Google & Bing Search Ads

Developed a search advertising strategy using high-intent keywords and competitive ad copy. These ads captured customers actively looking for premium home appliances, converting search interest into direct sales for Aircraft.

The Results

Our campaign for Aircraft was a resounding success, achieving standout results that far exceeded expectations. By focusing on strategic social content, targeted paid advertising, and optimised search campaigns, we transformed Aircraft’s direct sales channel, enabling them to bypass third-party platforms and build a strong, independent brand presence. The results speak for themselves: £1 million in annual revenue, a 27x ROAS, and a twofold increase in monthly conversions. Aircraft is now firmly positioned as a leader in the home appliance market, with a dedicated customer base and a powerful brand identity.

£1M in Annual Revenue

Achieved £1 million in direct annual revenue by shifting sales from third-party platforms to Aircraft’s own e-commerce site, building a loyal customer base and strengthening brand independence.

27x Return on Ad Spend (ROAS)

Delivered an exceptional 27x ROAS through highly targeted paid social and search campaigns, maximising ad spend and driving quality traffic to the site.

Doubled Monthly Conversions

Successfully doubled monthly conversions by implementing strategic retargeting and compelling content that increased engagement and conversions month over month.

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