Aircraft set out to disrupt the home cleaning market by shifting away from third-party platforms like Amazon and Lakeland, focusing instead on driving direct sales and building a premium brand identity. They wanted to establish themselves as the go-to choice for modern, beautifully designed home appliances, and we were ready to make that happen. Through a mix of strategic content, paid social campaigns, and targeted search advertising, we helped Aircraft position their products as the hottest on the market.