If you want to boost TikTok presence in 2025, you’ve come to the right place. With a little creativity, a smart strategy, and some help from TikTok’s algorithm, you can stand out and grow your audience — and we’re here to tell you exactly how.
TikTok Growth Strategies: What’s Working Now
Optimise Your Profile for Maximum Impact
Before you even think about posting, let’s talk about the basics. Optimising your profile is the first step to ensuring people hit that ‘follow’ button. And yes, it matters!
- Choose a catchy, relevant username. It should reflect your brand and be easy to remember. Don’t get too cute with obscure spelling, or your followers will struggle to find you.
- Craft a bio that’s clear and engaging. Let your personality shine through while telling people exactly what they can expect from your content. TikTok is all about fun, so don’t be afraid to make your bio pop.
- Pick a profile picture or logo that represents your brand well. It’s the first impression, so make it count. Most brands stick with their logo to make their account easily recognisable.
Post Consistently (And Strategically)
TikTok loves consistency, but we get it — life gets in the way. The key is to develop a sustainable posting schedule that works for you.
Start by looking at your TikTok analytics to find out when your audience is most active. This will help you post when your followers are most likely to engage. From there, plan your content ahead of time so you can stay consistent without the pressure of scrambling at the last minute.
But consistency isn’t just about posting regularly; it’s about being strategic. You want to mix up your content to keep things fresh and engaging, so experiment with a blend of formats: trending videos, duets, educational tips, and behind-the-scenes footage. Stay organised with a content calendar to ensure variety.
Trending Sounds and Hashtags
Trending sounds and hashtags are your friends if used correctly. Identifying popular sounds and mixing them into your posts will give you a better chance of reaching a larger audience. When uploading your video, TikTok will recommend a sound anyway, but feel free to explore other options if it doesn’t quite fit the vibe.
When choosing trending hashtags, aim for a balance. Use a mix of high-traffic, viral hashtags and those specific to your niche. For example, if you’re a travel brand, pair general hashtags like #TravelTok with specific ones like #AdventureAwaits. Combining both will help your content reach a wider yet more targeted audience.
Increase TikTok Engagement: Proven Techniques to Boost TikTok Presence
Engage Like You Mean It
It’s not enough to post and hope for the best. You need to actively engage with your audience to build a loyal community.
- Reply to comments quickly. This shows your followers that you care and are there to build relationships, not just collect views. Interaction is key on TikTok — the more you engage, the more likely the algorithm will push your content.
- Host live sessions regularly. TikTok Live is an excellent way to connect with your followers in real time, show off new products, answer questions, or share a behind-the-scenes glimpse of your day. Going live boosts engagement and gives your followers something they can’t get anywhere else. Brands like P.Louise, Holland & Barrett, and Give Me Cosmetics all host Live sessions regularly.
- Create Q&A sessions to invite interaction. This is a great way to answer burning questions from your followers, but it also gives you fresh content ideas based on what your audience actually wants to know.
Collaborate with Others to Expand Your Reach
TikTok is a social platform, which means collaboration is key. Don’t be afraid to team up with other creators or influencers — it can be a game-changer for growing your presence.
- Create duet videos with other creators, especially those within your niche. These videos allow you to tap into each other’s audience and grow your follower base organically.
- Partner with influencers who align with your brand values. A shoutout or collaborative video can expand your reach, especially if the influencer has a loyal and engaged following.
TikTok Algorithm Tips: Maximise Visibility to Boost TikTok Presence
Understanding TikTok’s For You Page (FYP)
The For You Page (FYP) is the holy grail of TikTok — it’s where you want to be featured if you’re looking to get noticed. But how does it work?
- Engagement and relevancy are key. The more people interact with your video (likes, comments, shares, saves), the more likely it is that TikTok will push it to a wider audience.
- Video completion rate also matters. If people watch your video all the way through (or even rewatch it), it’s a strong signal to TikTok that your content is worth showing to more users.
To increase your chances of appearing on the FYP, experiment with different types of content. Test humour, educational content, product demos, and trending challenges to see what resonates with your audience.
Improve Watch Time (Don’t Bore Your Audience!)
Watch time is one of the most important factors in TikTok’s algorithm, so keeping your viewers watching is critical.
- Hook them in the first 3 seconds. If you don’t grab attention straight away, your viewers might scroll past. Use a bold statement or an intriguing visual to spark curiosity. Don’t forget about visual hooks. These are just as important.
- Keep videos short and snappy — TikTok favours quick, impactful videos.
- Encourage replays by including loops or cliffhangers in your videos. If people replay your content, it shows the algorithm that they’re interested in what you’re sharing.
TikTok Content Creation Best Practices: Creative Ways to Boost TikTok Presence
Define Your Niche (And Stick to It)
If you want to boost your TikTok presence, your content needs to stand out. The best way to do that is by defining your niche and creating content specifically tailored to your audience.
- Know who you’re talking to. Whether you’re a travel brand, a beauty influencer, or a wellness guru, your content should speak directly to the people who care about what you do.
- Focus your content around themes or topics that are specific to your niche. This consistency helps build trust and keeps your followers coming back for more.
- Keep an eye on trends within your niche; don’t be afraid to jump on those opportunities. TikTok trends move fast, but there’s always room for new twists on old ideas.
Tell a Story, Even in 15 Seconds
TikTok isn’t just about quick hits of entertainment — it’s about storytelling. Even in 15 seconds, you can craft a narrative that engages your audience and keeps them watching until the end.
- Structure your videos with a beginning, middle, and end. Whether it’s a funny skit or a behind-the-scenes look at your business, storytelling adds depth to your content. ‘A Day in My Life’ videos or ‘Spend the Day With Me’ videos are great for this. Think these types of videos aren’t for brands? Of course, they are! People want to see the personalities behind the brand. It’s entertaining and builds trust. Employee-generated content (EGC) is on the rise.
- Add captions to reinforce your message. Captions not only make your content more accessible but can also keep viewers engaged if your video is muted.
- Use editing tools to enhance your content. You don’t need to be a pro, but a few simple cuts, effects, or transitions can elevate your TikToks and make them stand out in the feed.
The Latest TikTok Features You Need to Know About
TikTok is constantly evolving, and staying on top of the latest updates is crucial if you want to boost your TikTok presence.
- Reviews on Location-Tagged Posts: TikTok is introducing a Reviews tab for location-tagged posts, which will let users rate and recommend places they’ve visited. This is huge for travel, tourism, and hospitality brands — it’s a perfect opportunity to encourage user-generated content and build trust.
- Photo Posts Are In: TikTok is shifting slightly towards photo posts. If video isn’t your thing, you can post high-quality photos with catchy titles and hashtags to get in front of more people.
- TikTok Shop Updates: TikTok’s e-commerce features have been upgraded, making it easier for brands to sell directly on the platform. From product showcases to influencer collaborations, there’s never been a better time to get into TikTok Shop.
- Explore Tab: TikTok now has an ‘Explore’ tab that features carousels (not just videos). This change signals a shift towards static content. So, if you’ve been leaning solely on video, consider mixing things up with images, too.
FAQs on How to Boost TikTok Presence
Q: How can I boost my TikTok presence quickly?
A: Consistency is key! Post regularly, use trending sounds, interact with your followers, and focus on creating engaging short-form videos.
Q: What’s the best time to post on TikTok?
A: Check your analytics to find when your audience is online. But generally, evenings and weekends are prime times.
Q: Do hashtags really help?
A: Absolutely! But don’t completely rely on them. Use a mix of trending and niche hashtags to get your content in front of the right audience.
Final Thoughts
Growing on TikTok doesn’t have to be a guessing game. With the right mix of creativity, consistency, and smart strategy, you can confidently boost your TikTok presence and build a community that genuinely connects with your brand. Whether you’re experimenting with trends, refining your content strategy, or just starting out, keep showing up — that’s where the momentum builds.
Remember: TikTok rewards originality, so don’t be afraid to test, tweak, and find what works best for you.
Want support with your TikTok strategy? Get in touch with Hummingbird today — we’d love to help you grow.
