Social media is a powerful tool for hotels to attract and engage potential guests. But with so much noise and competition, it can be challenging to stand out and drive actual bookings. That’s where these 5 proven social media content ideas come in. From showcasing stunning visuals to partnerships with content creators, these strategies are designed to help your hotel’s social media presence.
Read on to discover how to improve your social media game and turn followers into loyal guests.
1. Show off Your Hotel with Stunning Visuals
High-quality, professional photos and videos are essential for capturing the attention of potential guests on social media. Showcase your hotel’s best features, including well-appointed rooms, inviting common areas, and any unique selling points that set your property apart from competitors.
In addition to professional content, encourage guests to share their own photos and videos during their stay for authenticity—the name of the game when it comes to social media. User-generated content (UGC) builds trust and credibility, as potential guests can see authentic experiences from real visitors. It’s a content idea that should not be dismissed! Implement a branded hashtag and actively promote it to guests to streamline the process of collecting and sharing UGC.
Create engaging video content
Short, engaging video content is highly effective on social media platforms – especially for TikTok and Instagram. Create videos and reels that highlight the best aspects of your hotel, such as:
- Room tours showcasing amenities and features
- Walkthroughs of common areas, including the lobby, restaurants, and recreational facilities
- Snippets of unique experiences guests can enjoy during their stay
Keep videos concise and visually appealing to maintain viewer engagement and encourage shares.
Example: Grand Yazici Club Turban Thermal
For instance, Grand Yazici Club Turban Thermal is an excellent example of implementing a good content strategy on social media. The resort highlights its unique features with high-quality, Instagram-ready visuals. Their content includes a variety of formats, such as carousels, static images, and videos, while maintaining a clean aesthetic by minimising the use of graphics. They also regularly share Stories that feature behind-the-scenes shots, maintaining an authentic connection with their audience.
2. Share local experiences and insider tips
Travellers often seek out unique experiences when visiting a new destination. Help your hotel stand out by showcasing nearby attractions, events, and hidden gems guests can enjoy during their stay. This will position your hotel as a knowledgeable, local resource and entice potential guests to book with you.
Share insider tips and recommendations from staff members or local experts to add a personal touch to your content. This can include:
- Restaurant recommendations
- Local tour or activity suggestions
- Scenic spots or lesser-known attractions
Encourage guests to share their own experiences and discoveries using your branded hashtag, creating a sense of community and encouraging engagement among past, current, and potential guests.
3. Leverage social proof and guest reviews
Social proof is a powerful tool for driving bookings, as potential guests are more likely to trust the opinions of their peers over traditional advertising. Share positive guest reviews, testimonials, and ratings on social media to showcase your hotel’s quality and customer satisfaction.
Create visually appealing graphics highlighting key quotes from reviews or displaying your hotel’s rating from popular review sites. Use this content to reinforce your hotel’s unique selling points and demonstrate the value you provide to guests.
4. Run contests and giveaways
Contests and giveaways are highly effective for increasing engagement and attracting new followers on social media. Create contests that align with your hotel’s brand and target audience, such as:
- Photo contests encouraging guests to share their best moments at your hotel
- Trivia contests related to your destination or hotel’s history
- Giveaways offering free stays, upgrades, or exclusive experiences
Ensure that contest rules and prizes are communicated and the entry process is simple and user-friendly. Promote your contests across all social media channels and encourage participants to share with their friends and followers for increased reach.
5. Collaborate with influencers and local businesses
Partnering with influencers and local businesses can help expand your hotel’s reach and attract new social media audiences. Identify influencers whose content aligns with your hotel’s brand and target demographic. Invite them to experience your property in exchange for social media coverage.
Example: Travel Blogger @wherejesstravels
Numerous travel bloggers and influencers are available for hotels to collaborate with. For example, Jess Inions (Instagram—@wherejesstravels) frequently partners with hotels and travel brands, documenting her journeys. Her posts are informative and educational, and they consistently maintain a visually appealing aesthetic.
Influencer partnerships are beneficial for hotel brands because:
Similarly, collaborate with local businesses, such as restaurants, tour operators, or attractions, to create unique guest packages or experiences. Cross-promote these partnerships on social media to showcase the value your hotel provides and tap into your partners’ audiences.Similarly, collaborate with local businesses, such as restaurants, tour operators, or attractions, to create unique guest packages or experiences. Cross-promote these partnerships on social media to showcase the value your hotel provides and tap into your partners’ audiences.
Conclusion
There you have it – 5 content ideas for your hotel’s social media plan! Social media is a powerful tool for connecting with potential guests, building brand loyalty, and driving bookings. By implementing these engaging social media content ideas, your hotel can capture the attention of potential guests by building trust and credibility. Remember to maintain a consistent brand voice and aesthetic across all posts, and regularly monitor and engage with your audience to build a strong community around your hotel.
What’s one thing you can do today to improve your hotel’s social media presence? Whether it’s creating a content calendar, reaching out to a local influencer, or experimenting with a new platform, take that first step towards social media success.
Need help? Leave it with us. At Hummingbird, we can help you build a robust social media strategy for your hotel. Contact us today!
Recommended read: The Basics of Instagram Marketing in Hospitality
