Personalised Email Marketing: Maximising Customer Lifetime Value for Luxury Brands
When it comes to luxury brands, customer relationships are everything. The goal isn’t just to get one-time buyers but to build long-lasting, loyal relationships that translate into repeat purchases and a higher customer lifetime value (CLV). Personalised email marketing is one of the most powerful ways to increase this CLV. Personalisation isn’t just a nice-to-have […]
